Honda
Why can’t you just have both?
We all know that there are both rational and emotional reasons for any car purchase:
you want a car that’s efficient, yet you want something that has torque when you put
your foot down. You need space for bikes and the kids, but want to be able to nip in
and out of traffic in town.
We created a TV spot that played out this dilemma in the form of an internal dialogue,
positioning the new Civic as a car that meets both the rational and emotional needs
of the driver.
For the OOH and print we realised that the name CIVIC is a palindrome - essentially
a perfectly balanced word just like the car. We then worked with photographer
Tobias Hutzler to create a series of graphic posters that capture the balance of two
contrasting worlds.
you want a car that’s efficient, yet you want something that has torque when you put
your foot down. You need space for bikes and the kids, but want to be able to nip in
and out of traffic in town.
We created a TV spot that played out this dilemma in the form of an internal dialogue,
positioning the new Civic as a car that meets both the rational and emotional needs
of the driver.
For the OOH and print we realised that the name CIVIC is a palindrome - essentially
a perfectly balanced word just like the car. We then worked with photographer
Tobias Hutzler to create a series of graphic posters that capture the balance of two
contrasting worlds.
OOH
Campaign film
Agency - Wieden + Kennedy
Creative - Benny Everitt
Creative - Ali Merry
Designer - Chris Welsby
ECD's - Tony Davidson + Kim Papworth
Director - Simon Ratigan
Photographer - Tobias Hutzler