Arla
Bob
Arla invented a new milk. We got to name it. So we called it Bob.
(best of both - a bit of skimmed and bit of semi).
(best of both - a bit of skimmed and bit of semi).
Print + OOH
Then we printed a series of towns across the UK yellow.
Creative - Ben Everitt
Creative - Sophie Bodoh
Creative Directors - Dan Norris + Ray Shaughnessy
Director - Keith McCarthy
Photographer - Alex Kent