Benny Everitt
Benny Everitt

A pesto story

How do you relaunch italian Pesto with an American Olympic gold medal skier?
Send her on a (pesto) vacation that you might find on Vogue obvs.

Mikaela Shiffrin is amazing. 2 Olympic golds and 3 World Championships at the
age of 26 and brilliant on social media. So when the client challenged us to make
her the face of Pesto we created a film technique that would allow her social
presence to flood into traditional TV broadcasting.

launch film

Agency - 72andSunny
Creative - Lorena Cascino
Creative - Gibbo Boneto
Creative Director - Ben Everitt
Creative Director - Adam Koppel
ECD's - Carlo Cavallone