Barilla
Roger vs.
If you look at Barilla’s history they've always made beautifully iconic posters
and pack designs. As the brand was relaunching we pushed to shoot a series
images that brought their original design credentials back to life. Big, timeless,
fun posters with their brand ambassador Roger.
Working with the celebrity photograher Chris Buck we had 2 beautifully
enjoyable days with Roger in Switzerland. Shooting a series of images of Roger
playfully inteacting with the new cuts of Barilla pasta whilst trying to avoid
injuring a set of legs that are insured for 50m dollars.
and pack designs. As the brand was relaunching we pushed to shoot a series
images that brought their original design credentials back to life. Big, timeless,
fun posters with their brand ambassador Roger.
Working with the celebrity photograher Chris Buck we had 2 beautifully
enjoyable days with Roger in Switzerland. Shooting a series of images of Roger
playfully inteacting with the new cuts of Barilla pasta whilst trying to avoid
injuring a set of legs that are insured for 50m dollars.
![](https://freight.cargo.site/t/original/i/49407cc28c025bd3bc49348af42a3738370a14b59e4d65acf1f1fe777a88495a/Barilla_Celebration_48Sheet5.jpg)
![](https://freight.cargo.site/t/original/i/f3966e674d3f813dad21a6e08b04dafcda87c8e9c65a37899ecb45386dd48917/Barilla_Celebration_48Sheet6.jpg)
![](https://freight.cargo.site/t/original/i/75c372c2635cc686899d8642c1509b3f43061946d7842d453d053d162f51e28e/Barilla_Celebration_48Sheet3.jpg)
![](https://freight.cargo.site/t/original/i/cc85307a6dd7b1c203b2fcd3ebe3661e293de97e640ca527915497e61a8dad45/Barilla_Celebration_48Sheet4.jpg)
![](https://freight.cargo.site/t/original/i/b17ffa58ec6926684607d16e9587315079c1cab4f050ef71f55357b0a8efe8e6/Barilla_Celebration_48Sheet2.jpg)
![](https://freight.cargo.site/t/original/i/ae93efa9b5a461499da5b048f008a634177c77e27397dfd7c0f1dc456e2fb6f7/Barilla_Celebration_48Sheet1.jpg)
![](https://freight.cargo.site/t/original/i/c142da334e21956842a561a647442fdbaa84efd8443822c24539612a8539ff12/mgazine-spread.jpg)
![](https://freight.cargo.site/t/original/i/47c0290c6cfad30720ada77485a06c56519add1bc925b3e6686d30b55e67388e/d115XFYEjeUKpknz3XWwKpT3R-vnum-tPl_7DqcILWfk6MufvjNGwPrV-eb8Z7racpDwiBXSsgehAiePlz6-Fc7yhILv8orH3mACzwRE6XXaC0gquCTE6yY6GsIvRFmyqCs7_q7tAb4.jpg)
![](https://freight.cargo.site/t/original/i/b3bd6d92df3b2c2bb3e3b5d585f7214f5a9510336fb3371b31756aa533f33bae/Screenshot-2020-10-21-at-17.21.31.png)
![](https://freight.cargo.site/t/original/i/9dffbe7c363e778a1ff3bae4c1b238ad2033b656c19287c42be88d2f1995f5ea/melbourne-mock-up.jpg)
Agency - 72andSunny
Creative Director - Benny Everitt
Creative Director - Adam Koppel
ECD - Carlo Cavallone
Creative - Patric Franz
Photographer - Chris Buck