Benny Everitt
Hello
Benny Everitt

Barilla
Roger vs.

If you look at Barilla’s history they've always made beautifully iconic posters
and pack designs. As the brand was relaunching we pushed to shoot a series
images that brought their original design credentials back to life. Big, timeless,
fun posters with their brand ambassador Roger.

Working with the celebrity photograher Chris Buck we had 2 beautifully
enjoyable days with Roger in Switzerland. Shooting a series of images of Roger
playfully inteacting with the new cuts of Barilla pasta whilst trying to avoid
injuring a set of legs that are insured for 50m dollars.

 
OOH



Agency - 72andSunny
Creative Director - Benny Everitt
Creative Director - Adam Koppel
ECD - Carlo Cavallone
Creative - Patric Franz
Photographer - Chris Buck