Benny Everitt
Benny Everitt

Roger vs.

If you look at Barilla’s history they've always made beautifully iconic posters
and pack designs. As the brand was relaunching we pushed to shoot a series
images that brought their original design credentials back to life. Big, timeless,
fun posters with their brand ambassador Roger.

Working with the celebrity photograher Chris Buck we had 2 beautifully
enjoyable days with Roger in Switzerland. Shooting a series of images of Roger
playfully inteacting with the new cuts of Barilla pasta whilst trying to avoid
injuring a set of legs that are insured for 50m dollars.


Agency - 72andSunny
Creative Director - Benny Everitt
Creative Director - Adam Koppel
ECD - Carlo Cavallone
Creative - Patric Franz
Photographer - Chris Buck