Benny Everitt
Benny Everitt

How to hijacking

Everyday millions of women turn to YouTube to search 'How To' video in order to
live up to societies unnecessary expectations. So when our audience searched
for help we used targeted pre-roll to teach them how to make cocktails rather
than worrying about roast chickens or hair tutorials.

How to hijacking films

Agency - W+K
Creative Director - Benny Everitt
Creative Director - Sophie Bodoh 
Creative - Thom Whitaker
Creative - Danielle Outhwaite-Noel
Director - Abbie Stephens