Benny Everitt
Hello
Benny Everitt

Fairtrade
Ziggurat of flavour

Get one of your 5-a-day up your nostril. Seriously.
Working with Fairtrade and Bompass and Parr we created an experience where
Big Chill Festival goers could wander inside a pyramid and inhale (snort) a cloud
of vaporised fruit. Sorted.

Bompass and Parr explain how they made the magic happen here.



Agency - Wieden + Kennedy
Creative - Benny Everitt
Creative - Sophie Bodoh
Creative Directors - Dan Norris + Ray Shaughnessy
Artists - Bompass and Parr