Honda
Doer
Honda have always been a company of doers.
This is a project all about what they've done, what they do and what they're planning
on doing when it comes to helping the environment. The project started as a leaflet to
go in every glove box. But it grew and turned into a story that was told across The
Guardian in a one day takeover. On the same day our film filled an entire ad break
during Channel 4's premiere of Al Gore’s An Inconvenient Truth.
This is a project all about what they've done, what they do and what they're planning
on doing when it comes to helping the environment. The project started as a leaflet to
go in every glove box. But it grew and turned into a story that was told across The
Guardian in a one day takeover. On the same day our film filled an entire ad break
during Channel 4's premiere of Al Gore’s An Inconvenient Truth.
the Channel 4 launch
The Guardian takeover
a call to doers
We also started a “Do it” scheme where Honda dealerships became hubs to get stuff in the local community.
Unfortunately the only thing I can find is this old print ad that won “best monthly regional press ad”.
Agency - Wieden + Kennedy
Creative - Ben Everitt
Creative - Sophie Bodoh
Creative Directors - Tony Davidson + Kim Papworth
Director - Coan & Zorn