Honda
Doer
Honda have always been a company of doers.
This is a project all about what they've done, what they do and what they're planning
on doing when it comes to helping the environment. The project started as a leaflet to
go in every glove box. But it grew and turned into a story that was told across The
Guardian in a one day takeover. On the same day our film filled an entire ad break
during Channel 4's premiere of Al Gore’s An Inconvenient Truth.
This is a project all about what they've done, what they do and what they're planning
on doing when it comes to helping the environment. The project started as a leaflet to
go in every glove box. But it grew and turned into a story that was told across The
Guardian in a one day takeover. On the same day our film filled an entire ad break
during Channel 4's premiere of Al Gore’s An Inconvenient Truth.
the Channel 4 launch
The Guardian takeover
![](https://freight.cargo.site/t/original/i/9187600d58db6e561a8e948db7f5f9ee7ae6e2cb08f272bf8a2564d00078592d/120_o.jpg)
![](https://freight.cargo.site/t/original/i/7de34cfa9038a263299bee9f4876807d4a8dfc0a15f4fa969f32241a45ae37aa/121_o.jpg)
![](https://freight.cargo.site/t/original/i/8b3f7d1e92ede13aec17acb1794d00f18d9bbade4ec6ba626908be21fd46188d/122_o.jpg)
![](https://freight.cargo.site/t/original/i/f5e2c97790336bb0f5b25dabac42455746a1bc3fbc2b0fb34bc7a819fbce7f98/123_o.jpg)
![](https://freight.cargo.site/t/original/i/469fa080d6b403e743b3d600084ebcc2d03af6e31dc7b23488e243aefbb145ea/124_o.jpg)
![](https://freight.cargo.site/t/original/i/e190179665b596a656bf3f44d40109658c7fe76e6590ff80e45cf1add43712c8/125_o.jpg)
![](https://freight.cargo.site/t/original/i/5361785745fd82014e78756e47ea34807ac03f7b59d60858c04138d57fd43143/126_o.jpg)
a call to doers
We also started a “Do it” scheme where Honda dealerships became hubs to get stuff in the local community.
Unfortunately the only thing I can find is this old print ad that won “best monthly regional press ad”.
![](https://freight.cargo.site/t/original/i/bfaa43a28ede396d5ee3cbe598d5375fea71e57d13db3bc55414b0b6e7a30b5f/26_o.jpg)
Agency - Wieden + Kennedy
Creative - Ben Everitt
Creative - Sophie Bodoh
Creative Directors - Tony Davidson + Kim Papworth
Director - Coan & Zorn