Benny Everitt
Benny Everitt

Problem playground

Honda have always cared for the environment. And after some research it became
apparent that the engineers loved problem solving and it was in their DNA. So the
campaign idea was simple: lets create a problem playground and execute a series
of playful puzzle ads that the viewer needs to solve.

OOH + print

* Please note I was pulled onto this project to help with the design and craft approach - the ideas were already written *

Agency - Wieden + Kennedy
Designer/Typography - Ben Everitt
Head of Art - Guy Featherstone
Copywriter - Mark McCall
Copywriter - Sam Heath
Art Director - Richard Dorey
Art Director - Chris Groom