ITV / BGT
Voices Against Loneliness
ITV’s Britain Get Talking returned with celebrity voice notes disrupting everyday places
for mental health awareness week. From bus stops to takeaway pizza boxes, digital voice
notes appeared across Britain to help combat loneliness. Loneliness can strike anyone, anywhere. From young to old. From Friday nights in, to pub
nights out. Alone in a waiting room, or surrounded on the tube. But no matter where or when,
or who loneliness strikes, there’s often one thing that can help — the power of a voice.Just hearing someone’s voice has been proven to reduce stress and anxiety. Voice notes
are an easy way to reach out and let someone know you’re thinking of them. And you can
record them just about anywhere. We flooded London — the loneliest city in the UK —
with notes from ITV talent, showing that anyone can be affected by loneliness, and that
anyone can help.
for mental health awareness week. From bus stops to takeaway pizza boxes, digital voice
notes appeared across Britain to help combat loneliness. Loneliness can strike anyone, anywhere. From young to old. From Friday nights in, to pub
nights out. Alone in a waiting room, or surrounded on the tube. But no matter where or when,
or who loneliness strikes, there’s often one thing that can help — the power of a voice.Just hearing someone’s voice has been proven to reduce stress and anxiety. Voice notes
are an easy way to reach out and let someone know you’re thinking of them. And you can
record them just about anywhere. We flooded London — the loneliest city in the UK —
with notes from ITV talent, showing that anyone can be affected by loneliness, and that
anyone can help.
Campaign Elements
Agency - Uncommon Creative Studio
Creative Director - Benny Everitt
Creative - Tom Edwards
Creative - Joe Sare
Designer - Jasneel Nagi
ECD - Nils Leonard