Instagram
Button
The upload button.
One click can make you trend, switch your career and increase your
followers by millions. Pressing the button is the ultimate act of biting
the bullet and of put ourselves out into the world. So whatever you
want to do...do it anway.
To relaunch Instagram as the platform for creators we created an
outdoor series that celebrates the spirit of creative risk-takers and
the visionaries at the heart of the app.
A tribute to the talent redefining culture today: from the boundary-
pushing world of Tyler the Creator, to the genre-defying Rosalía.
We also shine a light on some of the most era-defining voices of
our time — including Clint, the artist Slawn, and the cinematic
universe of Nadia Lee Cohen.
One click can make you trend, switch your career and increase your
followers by millions. Pressing the button is the ultimate act of biting
the bullet and of put ourselves out into the world. So whatever you
want to do...do it anway.
To relaunch Instagram as the platform for creators we created an
outdoor series that celebrates the spirit of creative risk-takers and
the visionaries at the heart of the app.
A tribute to the talent redefining culture today: from the boundary-
pushing world of Tyler the Creator, to the genre-defying Rosalía.
We also shine a light on some of the most era-defining voices of
our time — including Clint, the artist Slawn, and the cinematic
universe of Nadia Lee Cohen.
OOH + DOOH
A system born from the platform itself — transforming the most famous UI in the world into the out-of-home.
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Agency - Uncommon Creative StudioA system born from the platform itself — transforming the most famous UI in the world into the out-of-home.
ECD - Benny Everitt
Art Director - Benny Everitt
Senior Creative - Luke Keeling
Creative - Laura Hutchison
Creative - Duncan Clark
Founder - Nils Leonard