Benny Everitt
Benny Everitt

Like Meat
Veganuary launch

Till Lindemann and his metal band Rammstein are famous for being provocative.
Singing songs about "Blitzkrieg with the meat gun" or even cannibalism. So to put
Like Meat on the map we cast Germany's toughest rocker as a vegan. Working
with Till we created a food performance inspired by the art film "Andy Warhol
eating a Hamburger" by Jørgen Leth from 1982.

When it dropped German reddit exploded with people questioning if Till had gone
vegan, news shows played the full 5min edit and chat shows went into overdrive
as Till went Vegan for the month of January.

The Art Film

(please note we didn’t come up with that pun)

Agency - 72andSunny
Creative Director - Benny Everitt
Creative Director - Gregg Clampffer
Director - Andreas Waldschütz