Benny Everitt
Benny Everitt

Lynx ink

Lynx created a new product called Lynx Ink - a bodywash that brightens up your tattoos.
So we thought it would be fun to tell tales of seduction through the medium of talking

Tattoos can be a key player in the art of attraction. They open conversations, catch
people's eyes or even cement one's attraction for another with a permanent declaration
of love. Building on this insight, we wanted to bring to life how tattoos always tell a story
about a guy being into something - or someone.

Working with Andy McLeod - instead of having locked scripts - we had springboard ideas
and then used controlled improvisation and interviews to land the idea.

launch films

The next step of the campaign was about to be animating tattoos from UGC.
But then Corona struck. Shite.

Creative Director - Benny Everitt
Creative Director - Adam Koppel
Creative - David Diankanguila
Creative - Dimitri Deneuville
ECD - Carlo Cavallone
Director - Andy McLeod