Nike
Dare to Zlatan
The Internet. Zlataned.
Usually footballers Q&A's are mind numbingly boring. Just follow Theo to get a taster.
But Zlatan isn't your usual footballer. First we created a Twitter account for him, then
we grabbed a load of followers. Next we hosted the world's most bonkers Q&A. Over
one day Zlatan answered kids questions and responded with films, images, e-cards
and gifs.
We spent no money on media and trended globally all afternoon.
12,000,000 favourites, retweets, and #mentions
13,300,000 organic impressions on Twitter
10,000,000+ film views on Facebook and YouTube
Usually footballers Q&A's are mind numbingly boring. Just follow Theo to get a taster.
But Zlatan isn't your usual footballer. First we created a Twitter account for him, then
we grabbed a load of followers. Next we hosted the world's most bonkers Q&A. Over
one day Zlatan answered kids questions and responded with films, images, e-cards
and gifs.
We spent no money on media and trended globally all afternoon.
12,000,000 favourites, retweets, and #mentions
13,300,000 organic impressions on Twitter
10,000,000+ film views on Facebook and YouTube
The Casestudy
The Q+A
And even this dickhead loved it:
Creative/Social Media - Matt Simpson
Creative - Benny Everitt
Creative - Al Merry
Creative - Greg Kouts
Creative - Anthony Atkinson
Creative - Charlie Hurst
Creative - Eddie Fisher
Creative Directors - Anders Stake + Sanam Petri