Nike
Ol’ blue eyes is back
Euro 2012.
Wayne returns to the England fold after a 2 game suspension for a stupid sending off.
We run this on ITV, in the break immediately before kick off.
England 1 (Rooney 48′) - Ukraine 0
Wayne returns to the England fold after a 2 game suspension for a stupid sending off.
We run this on ITV, in the break immediately before kick off.
England 1 (Rooney 48′) - Ukraine 0
The Film
Match of the Day ripped it off YouTube and used it in their opening credits:
Meanwhile the morning of the game - The Sun (Don’t buy The Sun) runs the image on it’s front page
![](https://freight.cargo.site/t/original/i/5da8849712c5230229ec4b36ed16e8f2667f7077e5f7c23a6f0ed6f5eb7aa419/SUN_COVER.jpg)
And we take over tonnes of media placements and OOH
![](https://freight.cargo.site/t/original/i/decf65c85a2fe9eacdff433990c12f26ca2ccd30acc00b4178eb0bf2cb449d7b/SUN2.jpg)
![](https://freight.cargo.site/t/original/i/4aef9f2472301036e7be8bdb459271b30ef80eb908177974a2ac42e931e74dcb/MIRROR.jpg)
![](https://freight.cargo.site/t/original/i/86111ca33b1a5ffd0ec2dabb92f81eefda1b24437df027e35abd12e91e22394a/WEST.jpg)
![](https://freight.cargo.site/t/original/i/0fe8583ac9fde0864dbcd056f3e8b2dc7248ee8600308706442aa045094b50a3/MANCHESTER.jpg)
It’s coming home, etc, etc.
(it didn’t)
Agency - Wieden + Kennedy
Creative - Ben Everitt
Creative - Al Merry
Creative Director - Stu Harkness
Photographer - David Clerihew