Nike
Ol’ blue eyes is back
Euro 2012.
Wayne returns to the England fold after a 2 game suspension for a stupid sending off.
We run this on ITV, in the break immediately before kick off.
England 1 (Rooney 48′) - Ukraine 0
Wayne returns to the England fold after a 2 game suspension for a stupid sending off.
We run this on ITV, in the break immediately before kick off.
England 1 (Rooney 48′) - Ukraine 0
The Film
Match of the Day ripped it off YouTube and used it in their opening credits:
Meanwhile the morning of the game - The Sun (Don’t buy The Sun) runs the image on it’s front page
And we take over tonnes of media placements and OOH
It’s coming home, etc, etc.
(it didn’t)
Agency - Wieden + Kennedy
Creative - Ben Everitt
Creative - Al Merry
Creative Director - Stu Harkness
Photographer - David Clerihew