Benny Everitt
Benny Everitt

Ol’ blue eyes is back

Euro 2012.
Wayne returns to the England fold after a 2 game suspension for a stupid sending off.
We run this on ITV, in the break immediately before kick off.
England 1 (Rooney 48′) - Ukraine 0

The Film

Match of the Day ripped it off YouTube and used it in their opening credits:

Meanwhile the morning of the game - The Sun (Don’t buy The Sun) runs the image on it’s front page

And we take over tonnes of media placements and OOH

It’s coming home, etc, etc.
(it didn’t)

Agency - Wieden + Kennedy
Creative - Ben Everitt
Creative - Al Merry
Creative Director - Stu Harkness
Photographer - David Clerihew