Benny Everitt
Benny Everitt

Rio’s first find

Rio drops in unannounced at a game and tells the kids he's there to scout one player
for the Nike Academy. See you later teamwork, hello 45 minutes of mazy runs, hit and
hopes and individual quests for glory.

This film kicked off The Chance competition where a million football obsessed teens
were scouted across the world, through a series of knockout rounds, the numbers
were reduced down to a final 11 who joined the Nike Academy. Tommy Rogic who now
plays for Celtic was one of the talents who got discovered.

The Chance search begins

Agency - Wieden + Kennedy
Creative - Ben Everitt
Creative - Ali Merry
Creative Director - Anders Stake
Creative Director - Darren Wright
Directors - Fred and Nick