https://bennyeveritt.com Benny Everitt Tue, 02 Dec 2025 07:57:59 +0000 https://bennyeveritt.com en https://bennyeveritt.com/JD-Sports-Family Sun, 17 Nov 2024 08:10:08 +0000 Benny Everitt https://bennyeveritt.com/JD-Sports-Family JD SportsFamily British advertising goes mad at Christmas. Brand after brand makes out every family is perfect, that everyone lives in the Cotswolds and we’re all wearing matching jumpers. But that doesn’t represent the 99%. So for Christmas 2024 we stripped back the decorations to redefine what family really means.A Family Portrait film For the film we shot real families - from day ones to new ones. Each doing what they do. OOHIn OOH we redefine what families really look like today. <img width="2384" height="2384" width_o="2384" height_o="2384" data-src="https://freight.cargo.site/t/original/i/0e977973b36a7b5a00f47fe5e27076f2e01b9b21bff2675f3ba77cd9fc4453ae/1_6dIk-knWh7ahXh-FOwlc6w.gif" data-mid="221899974" border="0" src="https://freight.cargo.site/w/1000/i/0e977973b36a7b5a00f47fe5e27076f2e01b9b21bff2675f3ba77cd9fc4453ae/1_6dIk-knWh7ahXh-FOwlc6w.gif" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3ed71ce2035443c8173c08ed843e6fa88ca3368b09a3cdb9b7a4e1f15888bbb0/48-Sheet-GIF.gif" data-mid="221900527" border="0" src="https://freight.cargo.site/w/1000/i/3ed71ce2035443c8173c08ed843e6fa88ca3368b09a3cdb9b7a4e1f15888bbb0/48-Sheet-GIF.gif" /> <img width="4501" height="3000" width_o="4501" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e2f802cc2c0dbc72bb3a68d907958aa2e7454bbdf038615d676ab34e24d3e840/train-platform-copy.jpg" data-mid="221900592" border="0" src="https://freight.cargo.site/w/1000/i/e2f802cc2c0dbc72bb3a68d907958aa2e7454bbdf038615d676ab34e24d3e840/train-platform-copy.jpg" /> <img width="1000" height="1499" width_o="1000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/dd2387e2f2af3293d40b76f48e6fd462b08a7419892e7962a8198a12825436e2/GIF-OF-ARTWORK2ELLIE.gif" data-mid="221900529" border="0" src="https://freight.cargo.site/w/1000/i/dd2387e2f2af3293d40b76f48e6fd462b08a7419892e7962a8198a12825436e2/GIF-OF-ARTWORK2ELLIE.gif" /> <img width="2498" height="1666" width_o="2498" height_o="1666" data-src="https://freight.cargo.site/t/original/i/1d4af6d3361f63acb57d0e891154fc0745294c03129e1782928cdff710923334/UCS02325---JD-SPORTS-FEE-CHRISTMAS-2024---MANCHESTER-DOOH-D48SH-04-RGB-v04-copy.jpg" data-mid="221900532" border="0" src="https://freight.cargo.site/w/1000/i/1d4af6d3361f63acb57d0e891154fc0745294c03129e1782928cdff710923334/UCS02325---JD-SPORTS-FEE-CHRISTMAS-2024---MANCHESTER-DOOH-D48SH-04-RGB-v04-copy.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e96fce8a59ea4519a3b6ee168e9882569d082525ec419ff54a3badb67104f463/-ooh-exploration---JD-family-v2---correct-size2.jpg" data-mid="222410354" border="0" src="https://freight.cargo.site/w/667/i/e96fce8a59ea4519a3b6ee168e9882569d082525ec419ff54a3badb67104f463/-ooh-exploration---JD-family-v2---correct-size2.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/69cdc61a5b7d36e97ca41115942fa89e73153c95abcf5e89b998d93228001938/-ooh-exploration---JD-family-v2---correct-size31.jpg" data-mid="222410365" border="0" src="https://freight.cargo.site/w/667/i/69cdc61a5b7d36e97ca41115942fa89e73153c95abcf5e89b998d93228001938/-ooh-exploration---JD-family-v2---correct-size31.jpg" /> <img width="3911" height="2200" width_o="3911" height_o="2200" data-src="https://freight.cargo.site/t/original/i/c324275c3b4d7eff9db2d8e2eb78e6ac8cb20fe62ebdeae2d1207d57c5382565/UCS02325---JD-SPORTS-FEE-CHRISTMAS-2024---MANCHESTER-DOOH-D48SH-RGB-.jpg" data-mid="221900533" border="0" src="https://freight.cargo.site/w/1000/i/c324275c3b4d7eff9db2d8e2eb78e6ac8cb20fe62ebdeae2d1207d57c5382565/UCS02325---JD-SPORTS-FEE-CHRISTMAS-2024---MANCHESTER-DOOH-D48SH-RGB-.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1516f0f5b633a2b0855c676fe64da3e686d2d1ab92f472da914f5d9a87c33a11/-ooh-exploration---JD-family-v2---correct-size21.jpg" data-mid="222410370" border="0" src="https://freight.cargo.site/w/667/i/1516f0f5b633a2b0855c676fe64da3e686d2d1ab92f472da914f5d9a87c33a11/-ooh-exploration---JD-family-v2---correct-size21.jpg" /> <img width="3527" height="2352" width_o="3527" height_o="2352" data-src="https://freight.cargo.site/t/original/i/041b90b33f294c69d994634c030b29f9c9271fe2eda32a7c4712234a408e3fbf/TRIPTYCHS-copy.jpg" data-mid="221900644" border="0" src="https://freight.cargo.site/w/1000/i/041b90b33f294c69d994634c030b29f9c9271fe2eda32a7c4712234a408e3fbf/TRIPTYCHS-copy.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c740a2099ccd18975faaf23fec8342411394033837a8ea14e667ab8929367e5d/-ooh-exploration---JD-family-v2---correct-size3.jpg" data-mid="222410355" border="0" src="https://freight.cargo.site/w/667/i/c740a2099ccd18975faaf23fec8342411394033837a8ea14e667ab8929367e5d/-ooh-exploration---JD-family-v2---correct-size3.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bc1b342d26116a00cf584c83383e09e869fc6371421124d16dbbfc6b5d7674e7/-ooh-exploration---JD-family-v2---correct-size17.jpg" data-mid="222410360" border="0" src="https://freight.cargo.site/w/1000/i/bc1b342d26116a00cf584c83383e09e869fc6371421124d16dbbfc6b5d7674e7/-ooh-exploration---JD-family-v2---correct-size17.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ef253fa730f5a2b359da3eec5aeef66d3e8dc313580f7b2c608ac7f3cd71d3ee/-ooh-exploration---JD-family-v2---correct-size32.jpg" data-mid="222410366" border="0" src="https://freight.cargo.site/w/667/i/ef253fa730f5a2b359da3eec5aeef66d3e8dc313580f7b2c608ac7f3cd71d3ee/-ooh-exploration---JD-family-v2---correct-size32.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/43e5fe8f16953fb4ba64492f9c315cadeb147148228ecf3abf459385bec9de89/-ooh-exploration---JD-family-v2---correct-size29.jpg" data-mid="222410813" border="0" src="https://freight.cargo.site/w/667/i/43e5fe8f16953fb4ba64492f9c315cadeb147148228ecf3abf459385bec9de89/-ooh-exploration---JD-family-v2---correct-size29.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d9556d8aca403b66f29487746c4d03ee747d6ea8c965d726b4ede0ef81093e62/-ooh-exploration---JD-family-v2---correct-size7.jpg" data-mid="222410357" border="0" src="https://freight.cargo.site/w/1000/i/d9556d8aca403b66f29487746c4d03ee747d6ea8c965d726b4ede0ef81093e62/-ooh-exploration---JD-family-v2---correct-size7.jpg" /> <img width="4489" height="2992" width_o="4489" height_o="2992" data-src="https://freight.cargo.site/t/original/i/2f95557be2128654dc12b3e16fcb002439d3df56005728fd1097033fa228cc73/JD_XMAS_ESCLATOR4.jpg" data-mid="221900531" border="0" src="https://freight.cargo.site/w/1000/i/2f95557be2128654dc12b3e16fcb002439d3df56005728fd1097033fa228cc73/JD_XMAS_ESCLATOR4.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cfa2255ec97bb1ba5d13de5af04e8bd83a0bcd84c53335f58d84075a4821dc81/-ooh-exploration---JD-family-v2---correct-size30.jpg" data-mid="222410364" border="0" src="https://freight.cargo.site/w/667/i/cfa2255ec97bb1ba5d13de5af04e8bd83a0bcd84c53335f58d84075a4821dc81/-ooh-exploration---JD-family-v2---correct-size30.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6cd71dcfe98d154f2c429013cdbf5f8d1b9220d9016fac2fa23b91624c2571c7/-ooh-exploration---JD-family-v2---correct-size14.jpg" data-mid="222410415" border="0" src="https://freight.cargo.site/w/1000/i/6cd71dcfe98d154f2c429013cdbf5f8d1b9220d9016fac2fa23b91624c2571c7/-ooh-exploration---JD-family-v2---correct-size14.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8d8132c8da8b280eec2ff3d6906a63be5930506e18dac7beaeee32f628608651/-ooh-exploration---JD-family-v2---correct-size19.jpg" data-mid="222410361" border="0" src="https://freight.cargo.site/w/1000/i/8d8132c8da8b280eec2ff3d6906a63be5930506e18dac7beaeee32f628608651/-ooh-exploration---JD-family-v2---correct-size19.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cefc36276ab7f4045e3d8520b7e80aaad677f8749fa4160992f9f6e1a825e723/-ooh-exploration---JD-family-v2---correct-size26.jpg" data-mid="222410368" border="0" src="https://freight.cargo.site/w/1000/i/cefc36276ab7f4045e3d8520b7e80aaad677f8749fa4160992f9f6e1a825e723/-ooh-exploration---JD-family-v2---correct-size26.jpg" /> Agency - Uncommon Creative StudioECD - Benny EverittCreative Director - Shaun SavageSenior Creative - Quba Tuakli Senior Creative - Charlie Rout&nbsp;Founder - Nils LeonardDirectors - Elliot Power + Saman AminzadehPhotographer - Theo Cottle https://bennyeveritt.com/British-Airways-A-British-Original Mon, 08 Apr 2024 09:18:01 +0000 Benny Everitt https://bennyeveritt.com/British-Airways-A-British-Original British Airways Windows The journeys we take shape who we become. A series of posters that capture the wonder on customers’ faces when they look out onto the world below. <img width="3600" height="1800" width_o="3600" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a2751aefcba8976a53a2ba90ee5563880f108c7eb3b3e44e4ce921439bad137f/1_kSEogn-zwT3LH1uNZSIVyg-copy.jpg" data-mid="208854885" border="0" src="https://freight.cargo.site/w/1000/i/a2751aefcba8976a53a2ba90ee5563880f108c7eb3b3e44e4ce921439bad137f/1_kSEogn-zwT3LH1uNZSIVyg-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a1a25a877501de2788bdeea243e304a5069ae95ea73ec0de55b99a014ea7f57/1_cl8_nksZKtxsB2MSEPFZHA-copy.jpg" data-mid="208854880" border="0" src="https://freight.cargo.site/w/1000/i/1a1a25a877501de2788bdeea243e304a5069ae95ea73ec0de55b99a014ea7f57/1_cl8_nksZKtxsB2MSEPFZHA-copy.jpg" /> <img width="2000" height="1276" width_o="2000" height_o="1276" data-src="https://freight.cargo.site/t/original/i/1eeff92392fcbbf4e418e1705228d95eaf03099146a26dc12bdcd92b6bd6f4db/1_fiPBND3gN2neNkQ4-M34cw-copy.jpg" data-mid="208854882" border="0" src="https://freight.cargo.site/w/1000/i/1eeff92392fcbbf4e418e1705228d95eaf03099146a26dc12bdcd92b6bd6f4db/1_fiPBND3gN2neNkQ4-M34cw-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fae25bf166e1706d6f1ff2f81b8e187e139a151a4e05d8adecdc0146f711bc4/1_ep4YHsD_Xl4l1V9Dd51pxw.gif" data-mid="208854881" border="0" src="https://freight.cargo.site/w/1000/i/3fae25bf166e1706d6f1ff2f81b8e187e139a151a4e05d8adecdc0146f711bc4/1_ep4YHsD_Xl4l1V9Dd51pxw.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ec7b45b40be59dca2f9df65f7295f0fb6f30afe5e022b6a50f0410316a1e19a/1_gTEHbjSDtvcsVARwv0RIfA-copy.jpg" data-mid="208854883" border="0" src="https://freight.cargo.site/w/1000/i/7ec7b45b40be59dca2f9df65f7295f0fb6f30afe5e022b6a50f0410316a1e19a/1_gTEHbjSDtvcsVARwv0RIfA-copy.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/654f62c49f785b68786b69a94eb5081e498cecd466fc2810ce250ddd7a1895d4/1_2yri6lqemu6hfcBWmafVwA-copy.jpg" data-mid="208854879" border="0" src="https://freight.cargo.site/w/1000/i/654f62c49f785b68786b69a94eb5081e498cecd466fc2810ce250ddd7a1895d4/1_2yri6lqemu6hfcBWmafVwA-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f85509b6d0b3ee0e39df3fb6b5b1f9231f761bbcf1e9892d036775977bde2969/1_RQ8x8bOLgsiUXaMJfFbiqg-copy.jpg" data-mid="208854886" border="0" src="https://freight.cargo.site/w/1000/i/f85509b6d0b3ee0e39df3fb6b5b1f9231f761bbcf1e9892d036775977bde2969/1_RQ8x8bOLgsiUXaMJfFbiqg-copy.jpg" /> <img width="3600" height="1800" width_o="3600" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2efd2a68eeddf126989c028c9d51ff21f0cbe2e7511a3d0cab4079e021ce2ed9/1_hVq-iSuIHpoeLClO1MOTHA-copy.jpg" data-mid="208854884" border="0" src="https://freight.cargo.site/w/1000/i/2efd2a68eeddf126989c028c9d51ff21f0cbe2e7511a3d0cab4079e021ce2ed9/1_hVq-iSuIHpoeLClO1MOTHA-copy.jpg" /> <img width="3600" height="1800" width_o="3600" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2839b4c54103fa448a3514d9b03c616618c06b5555ecf4f84f0159d2beb150ff/1_sXAVRw7URppGXfQwG59kSA-copy.jpg" data-mid="208854887" border="0" src="https://freight.cargo.site/w/1000/i/2839b4c54103fa448a3514d9b03c616618c06b5555ecf4f84f0159d2beb150ff/1_sXAVRw7URppGXfQwG59kSA-copy.jpg" /> <img width="2002" height="1002" width_o="2002" height_o="1002" data-src="https://freight.cargo.site/t/original/i/e396375141a91a3fe08412d3923aa0677c41dfd2eb6b40f30e1640bf509ce80f/1_uwj8p4OobRpP5bNgDnV_3Q-copy.jpg" data-mid="208854888" border="0" src="https://freight.cargo.site/w/1000/i/e396375141a91a3fe08412d3923aa0677c41dfd2eb6b40f30e1640bf509ce80f/1_uwj8p4OobRpP5bNgDnV_3Q-copy.jpg" /> Agency - Uncommon Creative StudioECD - Benny EverittCreative - Benny EverittCreative - Ellie DaghlianCreative - Elisa Czerwenka Designer - Shaun RogersFounder - Nils LeonardDirector - Miles JayPhotographer - Christopher Anderson https://bennyeveritt.com/EA-Sports-EA-FC Mon, 17 Apr 2023 19:21:22 +0000 Benny Everitt https://bennyeveritt.com/EA-Sports-EA-FC &nbsp;EA SportsEA FC After 25 years of their biggest game being called “Fifa” EA Sports cancelled the sponsorship. Which meant they needed a new name, a new logo and it had to get famous fast. So over a year we created a new brand vision, identity and logo for EA Sports FC to reveal "a first glimpse of the interactive future of football.” The idea was simple - the new logo has been hiding in plain sight taking inspiration from the iconic player control indicator that appears above every athlete in every match. Then once the logo was locked we handed it over to the football community and let it explode... The Launch To launch the new global brand identity we pulled in the Rapper Dave who turned narrator to unpack triangle theory. &nbsp;The Design System The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, the triangle. It’s a shape that has transformed the game over and over again. From Rinus Michels to heavy metal football. From passing patterns to set plays. The triangle has revolutionised the game as we know it. And that’s why we used it as inspiration for the biggest football club on the planet. <img width="3304" height="1920" width_o="3304" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9d03ce62afe914a173e53e81aa40ffa718c2e83eab7c30422ec49770fdfafb1c/Screenshot-2023-04-17-at-21.09.13.png" data-mid="175687404" border="0" src="https://freight.cargo.site/w/1000/i/9d03ce62afe914a173e53e81aa40ffa718c2e83eab7c30422ec49770fdfafb1c/Screenshot-2023-04-17-at-21.09.13.png" /> <img width="3310" height="1910" width_o="3310" height_o="1910" data-src="https://freight.cargo.site/t/original/i/076d0f0dc813bbd336b92d822734004534f19eaae5520678b39f203ac471b080/Screenshot-2023-04-17-at-21.09.26.png" data-mid="175687408" border="0" src="https://freight.cargo.site/w/1000/i/076d0f0dc813bbd336b92d822734004534f19eaae5520678b39f203ac471b080/Screenshot-2023-04-17-at-21.09.26.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5c526f513e963e79eb2e3c5bd50e578cc2a5eccb6cb47437be4b757967d23486/1_yiwTx9G51OgIRPITthIDog.gif" data-mid="175687589" border="0" src="https://freight.cargo.site/w/1000/i/5c526f513e963e79eb2e3c5bd50e578cc2a5eccb6cb47437be4b757967d23486/1_yiwTx9G51OgIRPITthIDog.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9ba7f45fdf59d0581d9ff43cf69c6783b425405a0ee6128caa6e79f7760d89d/1_XmEp5VuPCH5uy-X7-aT4zg.gif" data-mid="175687666" border="0" src="https://freight.cargo.site/w/1000/i/e9ba7f45fdf59d0581d9ff43cf69c6783b425405a0ee6128caa6e79f7760d89d/1_XmEp5VuPCH5uy-X7-aT4zg.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ee196bd2a0dc33a0aa302e6172b739d6d9c4f99b1d6b20c42bf988e1455a4c37/1_yIPGtqO5lVy5FRS8ptNZiA.gif" data-mid="175687656" border="0" src="https://freight.cargo.site/w/960/i/ee196bd2a0dc33a0aa302e6172b739d6d9c4f99b1d6b20c42bf988e1455a4c37/1_yIPGtqO5lVy5FRS8ptNZiA.gif" /> <img width="3312" height="1914" width_o="3312" height_o="1914" data-src="https://freight.cargo.site/t/original/i/495b6b11dd40db42b00ebfc0205add5ecc13d8996fc2a0aeca3890147244e66c/Screenshot-2023-04-17-at-21.10.07.png" data-mid="175687435" border="0" src="https://freight.cargo.site/w/1000/i/495b6b11dd40db42b00ebfc0205add5ecc13d8996fc2a0aeca3890147244e66c/Screenshot-2023-04-17-at-21.10.07.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/06e60c459263f0af8bbebc549d832b30ff600358a74c238292bad73c7cb6afb1/FC_Grid_2.gif" data-mid="175687483" border="0" src="https://freight.cargo.site/w/960/i/06e60c459263f0af8bbebc549d832b30ff600358a74c238292bad73c7cb6afb1/FC_Grid_2.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f80ef9cb675306d3c0af78301503271a7bb127ccc81a5f0b066d741220198683/PR_Type_Cruyff_1.gif" data-mid="175687470" border="0" src="https://freight.cargo.site/w/960/i/f80ef9cb675306d3c0af78301503271a7bb127ccc81a5f0b066d741220198683/PR_Type_Cruyff_1.gif" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/637fe179bc4a06d6c30568ba36269f0bc602c26459477db189cbfcf8cf39bdbd/FC_Font_Lettering.gif" data-mid="175687560" border="0" src="https://freight.cargo.site/w/1000/i/637fe179bc4a06d6c30568ba36269f0bc602c26459477db189cbfcf8cf39bdbd/FC_Font_Lettering.gif" /> <img width="3308" height="1912" width_o="3308" height_o="1912" data-src="https://freight.cargo.site/t/original/i/2240e5caf3a23538e76ba86627e77c87e7b0dd84a764418506086de63a1ec26d/Screenshot-2023-04-17-at-21.10.24.png" data-mid="175687457" border="0" src="https://freight.cargo.site/w/1000/i/2240e5caf3a23538e76ba86627e77c87e7b0dd84a764418506086de63a1ec26d/Screenshot-2023-04-17-at-21.10.24.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f46fa24903079a7792b56ef72371a4e2d75b71110929740be7a8e88cf85c8a0d/FC_Colour.gif" data-mid="175687562" border="0" src="https://freight.cargo.site/w/960/i/f46fa24903079a7792b56ef72371a4e2d75b71110929740be7a8e88cf85c8a0d/FC_Colour.gif" /> <img width="3314" height="1920" width_o="3314" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2e03dd2a28950c6a3341285129e798b7e5f9d2ff5dabd0951e35e265bc22b521/Screenshot-2023-04-17-at-21.09.55.png" data-mid="175687429" border="0" src="https://freight.cargo.site/w/1000/i/2e03dd2a28950c6a3341285129e798b7e5f9d2ff5dabd0951e35e265bc22b521/Screenshot-2023-04-17-at-21.09.55.png" /> <img width="3308" height="1920" width_o="3308" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d10111510045a0ac7dde61631a58aba0ae4dcb1ecbc5bfdc9fd8eb0b15942323/Screenshot-2023-04-17-at-21.09.42.png" data-mid="175687409" border="0" src="https://freight.cargo.site/w/1000/i/d10111510045a0ac7dde61631a58aba0ae4dcb1ecbc5bfdc9fd8eb0b15942323/Screenshot-2023-04-17-at-21.09.42.png" /> <img width="679" height="850" width_o="679" height_o="850" data-src="https://freight.cargo.site/t/original/i/499f92fb85d541c333908521c50d1912858bb902fe043ae279fd6f448c5fa8cd/1_WGHL1r38B04Pa90JxKURtQ-smaller-v2.gif" data-mid="175688144" border="0" src="https://freight.cargo.site/w/679/i/499f92fb85d541c333908521c50d1912858bb902fe043ae279fd6f448c5fa8cd/1_WGHL1r38B04Pa90JxKURtQ-smaller-v2.gif" /> <img width="1600" height="970" width_o="1600" height_o="970" data-src="https://freight.cargo.site/t/original/i/8dc8dedf6548f47498fadf91af96bcdbc96aeb1eb53c2f1a1292ed289c3f3a79/EA1.jpg" data-mid="175689302" border="0" src="https://freight.cargo.site/w/1000/i/8dc8dedf6548f47498fadf91af96bcdbc96aeb1eb53c2f1a1292ed289c3f3a79/EA1.jpg" /> <img width="1620" height="1079" width_o="1620" height_o="1079" data-src="https://freight.cargo.site/t/original/i/056321a32cb0f0916e548e4b70fcfd4c26e623e973f6c615662307a94e234bc6/51546786feaed7bdb72ad61cccc1e475f9923caa_1620.jpg" data-mid="175689462" border="0" src="https://freight.cargo.site/w/1000/i/056321a32cb0f0916e548e4b70fcfd4c26e623e973f6c615662307a94e234bc6/51546786feaed7bdb72ad61cccc1e475f9923caa_1620.jpg" /> To The Terraces The weekend the logo launched we made our debut at more than 100 games across the world. Football fans stumbled upon the identity on the way to games and in the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL and the NWSL. &nbsp;&nbsp; &nbsp; <img width="2095" height="3143" width_o="2095" height_o="3143" data-src="https://freight.cargo.site/t/original/i/17503770fd36e4d32acf7e19619099a489798c2b05b7a6b5aefc1a8af31c41da/_F9A8167.jpg" data-mid="175694410" border="0" src="https://freight.cargo.site/w/1000/i/17503770fd36e4d32acf7e19619099a489798c2b05b7a6b5aefc1a8af31c41da/_F9A8167.jpg" /> <img width="2048" height="3089" width_o="2048" height_o="3089" data-src="https://freight.cargo.site/t/original/i/035bf63b6747435a34dd4cb22dd905e75cecbeabfe254bf148df55853b47404c/53350005.JPG" data-mid="175692760" border="0" src="https://freight.cargo.site/w/1000/i/035bf63b6747435a34dd4cb22dd905e75cecbeabfe254bf148df55853b47404c/53350005.JPG" /> <img width="4866" height="3893" width_o="4866" height_o="3893" data-src="https://freight.cargo.site/t/original/i/8d73a4dfd7e9864c7efbd0591692d5e9cfec73fecd192307057a499658eadc75/20230408_EA_FC_REAL_MADRID_SHOT_04_979.jpg" data-mid="175692754" border="0" src="https://freight.cargo.site/w/1000/i/8d73a4dfd7e9864c7efbd0591692d5e9cfec73fecd192307057a499658eadc75/20230408_EA_FC_REAL_MADRID_SHOT_04_979.jpg" /> <img width="4098" height="3278" width_o="4098" height_o="3278" data-src="https://freight.cargo.site/t/original/i/e29099cf136dd43f77b5e314bd99f1677a60f68a9fbde010d97097a233506f6e/20230408_EA_FC_REAL_MADRID_SHOT_06_295.jpg" data-mid="175692756" border="0" src="https://freight.cargo.site/w/1000/i/e29099cf136dd43f77b5e314bd99f1677a60f68a9fbde010d97097a233506f6e/20230408_EA_FC_REAL_MADRID_SHOT_06_295.jpg" /> <img width="1575" height="2362" width_o="1575" height_o="2362" data-src="https://freight.cargo.site/t/original/i/8c6c53f92a7f48351fd674002e7f92d89880d2a58516ab78cf055afa7604fccb/liverpool_digital-6.jpg" data-mid="175693705" border="0" src="https://freight.cargo.site/w/1000/i/8c6c53f92a7f48351fd674002e7f92d89880d2a58516ab78cf055afa7604fccb/liverpool_digital-6.jpg" /> <img width="1417" height="1772" width_o="1417" height_o="1772" data-src="https://freight.cargo.site/t/original/i/5412f3d833f28aa5b926b5c381d7295d92e010691d85bba514404ae89cc8e5e1/20230408_EA_FC_REAL_MADRID_SHOT_06_350-2.jpg" data-mid="175694414" border="0" src="https://freight.cargo.site/w/1000/i/5412f3d833f28aa5b926b5c381d7295d92e010691d85bba514404ae89cc8e5e1/20230408_EA_FC_REAL_MADRID_SHOT_06_350-2.jpg" /> <img width="2048" height="3089" width_o="2048" height_o="3089" data-src="https://freight.cargo.site/t/original/i/37bdeee9be8a42368a62b949ecb374548a730d745bdff668cdc837b811b41c7e/53380030.JPG" data-mid="175692762" border="0" src="https://freight.cargo.site/w/1000/i/37bdeee9be8a42368a62b949ecb374548a730d745bdff668cdc837b811b41c7e/53380030.JPG" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/f4cb54961bc29c4b524766a49409e0eb1b03d7d643490311c84355d44ca0f63f/20230408_EA_FC_REAL_MADRID_SHOT_01_242.jpg" data-mid="175693740" border="0" src="https://freight.cargo.site/w/1000/i/f4cb54961bc29c4b524766a49409e0eb1b03d7d643490311c84355d44ca0f63f/20230408_EA_FC_REAL_MADRID_SHOT_01_242.jpg" /> <img width="1575" height="2362" width_o="1575" height_o="2362" data-src="https://freight.cargo.site/t/original/i/6a7f70460cadad42d34fc9f04c1ecf4a0c8232d6b50b26c96b7f10673b5de63c/_F9A8204.jpg" data-mid="175694411" border="0" src="https://freight.cargo.site/w/1000/i/6a7f70460cadad42d34fc9f04c1ecf4a0c8232d6b50b26c96b7f10673b5de63c/_F9A8204.jpg" /> <img width="5238" height="4190" width_o="5238" height_o="4190" data-src="https://freight.cargo.site/t/original/i/09d92ce0ab7a932114938511df3d26cea5828e8fea95e6e52cbf09b595b456b2/20230408_EA_FC_REAL_MADRID_SHOT_04_839.jpg" data-mid="175692751" border="0" src="https://freight.cargo.site/w/1000/i/09d92ce0ab7a932114938511df3d26cea5828e8fea95e6e52cbf09b595b456b2/20230408_EA_FC_REAL_MADRID_SHOT_04_839.jpg" /> <img width="3727" height="4659" width_o="3727" height_o="4659" data-src="https://freight.cargo.site/t/original/i/33eaff5ecf1559e901b6744e6297a9e11b8f4dda71f698fbf7374a2061471b69/20230408_EA_FC_REAL_MADRID_SHOT_02_180-1.jpg" data-mid="175692749" border="0" src="https://freight.cargo.site/w/1000/i/33eaff5ecf1559e901b6744e6297a9e11b8f4dda71f698fbf7374a2061471b69/20230408_EA_FC_REAL_MADRID_SHOT_02_180-1.jpg" /> <img width="4800" height="3840" width_o="4800" height_o="3840" data-src="https://freight.cargo.site/t/original/i/4e2bb9b96d2554edc282304a448727f93520123e49d8d2117b31786457749a0e/20230408_EA_FC_REAL_MADRID_SHOT_07_570.jpg" data-mid="175692759" border="0" src="https://freight.cargo.site/w/1000/i/4e2bb9b96d2554edc282304a448727f93520123e49d8d2117b31786457749a0e/20230408_EA_FC_REAL_MADRID_SHOT_07_570.jpg" /> <img width="4042" height="6063" width_o="4042" height_o="6063" data-src="https://freight.cargo.site/t/original/i/16a30d9759ecf58ce2773756a291c35d25b34b0c8317380aa9008888ad0a09ae/_F9A8418.jpg" data-mid="175692747" border="0" src="https://freight.cargo.site/w/1000/i/16a30d9759ecf58ce2773756a291c35d25b34b0c8317380aa9008888ad0a09ae/_F9A8418.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/a51a62949e1615f29e6ff7f6d827a10b95c8e799cf3eb4162480227c1ab2c669/image_02.jpg" data-mid="175693701" border="0" src="https://freight.cargo.site/w/1000/i/a51a62949e1615f29e6ff7f6d827a10b95c8e799cf3eb4162480227c1ab2c669/image_02.jpg" /> <img width="1772" height="1181" width_o="1772" height_o="1181" data-src="https://freight.cargo.site/t/original/i/3a3da2cbe8a96ba06704340bb6814db2aa3b19837c4f0e753bb3644872d0e147/image_01.jpg" data-mid="175693700" border="0" src="https://freight.cargo.site/w/1000/i/3a3da2cbe8a96ba06704340bb6814db2aa3b19837c4f0e753bb3644872d0e147/image_01.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/66b6b7760001e78c73f9627e5cdb6bce948e5b75780a54dc0cfef2d9b8bfa31d/liverpool_digital-4.jpg" data-mid="175693703" border="0" src="https://freight.cargo.site/w/1000/i/66b6b7760001e78c73f9627e5cdb6bce948e5b75780a54dc0cfef2d9b8bfa31d/liverpool_digital-4.jpg" /> <img width="3823" height="4779" width_o="3823" height_o="4779" data-src="https://freight.cargo.site/t/original/i/b1bd382deeccb4d8872d96c5858736fca4a0762f588f2b12f15341fe2773410f/20230408_EA_FC_REAL_MADRID_SHOT_06_561-2.jpg" data-mid="175692757" border="0" src="https://freight.cargo.site/w/1000/i/b1bd382deeccb4d8872d96c5858736fca4a0762f588f2b12f15341fe2773410f/20230408_EA_FC_REAL_MADRID_SHOT_06_561-2.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/d1a0e1343fe551c7594f1ac23d0748732cd2cb4b42acd18c9d9e95929ca61775/_F9A8289.jpg" data-mid="175694412" border="0" src="https://freight.cargo.site/w/1000/i/d1a0e1343fe551c7594f1ac23d0748732cd2cb4b42acd18c9d9e95929ca61775/_F9A8289.jpg" /> <img width="1772" height="1417" width_o="1772" height_o="1417" data-src="https://freight.cargo.site/t/original/i/59858431580f08820e7dedbb176d09ff9de2fb29674736111ddf6225c1786253/20230408_EA_FC_REAL_MADRID_SHOT_07_333.jpg" data-mid="175694416" border="0" src="https://freight.cargo.site/w/1000/i/59858431580f08820e7dedbb176d09ff9de2fb29674736111ddf6225c1786253/20230408_EA_FC_REAL_MADRID_SHOT_07_333.jpg" /> <img width="2048" height="3089" width_o="2048" height_o="3089" data-src="https://freight.cargo.site/t/original/i/d6940856419079fa58bae7bbe08963ab529f8b9f5589adacd396e2e331012dd2/53340006.jpg" data-mid="175694420" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/d6940856419079fa58bae7bbe08963ab529f8b9f5589adacd396e2e331012dd2/53340006.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/668ae468c9f82aa147f90f4d19775d6e4f47d234dd52156c648ef1bd7dfa0eb9/liverpool_digital-20.jpg" data-mid="175694433" border="0" src="https://freight.cargo.site/w/1000/i/668ae468c9f82aa147f90f4d19775d6e4f47d234dd52156c648ef1bd7dfa0eb9/liverpool_digital-20.jpg" /> <img width="3809" height="5714" width_o="3809" height_o="5714" data-src="https://freight.cargo.site/t/original/i/adbdce0949bd6021c2e57f52ec0d173789e11550c7c60a1154731986a3807d0f/EA_OLIVER_extra-1.jpg" data-mid="175696597" border="0" src="https://freight.cargo.site/w/1000/i/adbdce0949bd6021c2e57f52ec0d173789e11550c7c60a1154731986a3807d0f/EA_OLIVER_extra-1.jpg" /> Into Culture As the fans discovered the new identity so did voices from across the world of global football with hundreds of leagues, teams, brands and athletes joining the EA SPORTS FC™ club. <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/cb708cb74eb2c3e2dbbf1da08c86c934687fdf9aca71f05ea0f95cea663138d4/1_x-wlBO01azbRCPIlF8gS_g.gif" data-mid="175696985" border="0" src="https://freight.cargo.site/w/415/i/cb708cb74eb2c3e2dbbf1da08c86c934687fdf9aca71f05ea0f95cea663138d4/1_x-wlBO01azbRCPIlF8gS_g.gif" /> <img width="2383" height="1702" width_o="2383" height_o="1702" data-src="https://freight.cargo.site/t/original/i/73a3cdaa00e91483dddf01c551bc031b7bfec27b529eb68f0e3d65b222c60a23/Screenshot-2023-04-17-at-23.05.22.png" data-mid="175697584" border="0" src="https://freight.cargo.site/w/1000/i/73a3cdaa00e91483dddf01c551bc031b7bfec27b529eb68f0e3d65b222c60a23/Screenshot-2023-04-17-at-23.05.22.png" /> <img width="2566" height="1664" width_o="2566" height_o="1664" data-src="https://freight.cargo.site/t/original/i/0b534651540a392d9db8a3129a1de0bd6a1bcdfbd90687ecef2b73a90d2b0999/Screenshot-2023-04-17-at-23.03.03.png" data-mid="175697728" border="0" src="https://freight.cargo.site/w/1000/i/0b534651540a392d9db8a3129a1de0bd6a1bcdfbd90687ecef2b73a90d2b0999/Screenshot-2023-04-17-at-23.03.03.png" /> <img width="2796" height="1572" width_o="2796" height_o="1572" data-src="https://freight.cargo.site/t/original/i/b70eebe8f2789402f77dbfc91e4e7fe97d6bab8bbe38c4d8173bbff3bd2972ed/Screenshot-2023-04-17-at-23.03.14.png" data-mid="175697729" border="0" src="https://freight.cargo.site/w/1000/i/b70eebe8f2789402f77dbfc91e4e7fe97d6bab8bbe38c4d8173bbff3bd2972ed/Screenshot-2023-04-17-at-23.03.14.png" /> <img width="1440" height="1918" width_o="1440" height_o="1918" data-src="https://freight.cargo.site/t/original/i/73577ff759f31c8ea20a77d92c3c0184b4d538da65f15b6d303d9eba41286f20/Screenshot-2023-04-17-at-23.03.26.png" data-mid="175697730" border="0" src="https://freight.cargo.site/w/1000/i/73577ff759f31c8ea20a77d92c3c0184b4d538da65f15b6d303d9eba41286f20/Screenshot-2023-04-17-at-23.03.26.png" /> <img width="1542" height="1926" width_o="1542" height_o="1926" data-src="https://freight.cargo.site/t/original/i/4bc74b8151ec60d815449c2bba003990315a56eb7ed29c887613dd4b0fa8ed93/Screenshot-2023-04-17-at-23.03.35.png" data-mid="175697732" border="0" src="https://freight.cargo.site/w/1000/i/4bc74b8151ec60d815449c2bba003990315a56eb7ed29c887613dd4b0fa8ed93/Screenshot-2023-04-17-at-23.03.35.png" /> <img width="1540" height="1924" width_o="1540" height_o="1924" data-src="https://freight.cargo.site/t/original/i/6fb29a9087a0571b2e994752bfa64ccc928355c15fdea640ab275fb437be9f3a/Screenshot-2023-04-17-at-23.03.43.png" data-mid="175697734" border="0" src="https://freight.cargo.site/w/1000/i/6fb29a9087a0571b2e994752bfa64ccc928355c15fdea640ab275fb437be9f3a/Screenshot-2023-04-17-at-23.03.43.png" /> Agency - Uncommon Creative StudioCreative Director - Benny EverittCreative Director - Shaun SavageDesign Director - Haider MuhdiDesigner - Luke Owen Designer - Cameron Gibson Creative - Luke Carlisle Editor -&nbsp;Luke Carlisle Animator -&nbsp;Alistair Ramage ECD - Nils LeonardDirector - Joe Wilson Type Foundery - F37 https://bennyeveritt.com/Instagram-Do-it-anyway Tue, 17 Jun 2025 09:34:52 +0000 Benny Everitt https://bennyeveritt.com/Instagram-Do-it-anyway InstagramButton The upload button. One click can make you trend, switch your career and increase your followers by millions. Pressing the button is the ultimate act of biting the bullet and of put ourselves out into the world. So whatever you want to do...do it anway. To relaunch Instagram as the platform for creators we created an outdoor series that celebrates the spirit of creative risk-takers and the visionaries at the heart of the app. A tribute to the talent redefining culture today: from the boundary- pushing world of Tyler the Creator, to the genre-defying Rosalía. We also shine a light on some of the most era-defining voices of our time — including Clint, the artist Slawn, and the cinematic universe of Nadia Lee Cohen. OOH + DOOH A system born from the platform itself — transforming the most famous UI in the world into the out-of-home. <img width="2453" height="3680" width_o="2453" height_o="3680" data-src="https://freight.cargo.site/t/original/i/a06a593767fa78e473e6fcac3de376873bb1a4cb0b4e049eb8f7bfcdfdc7cd3a/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical-Top-Poster-Daytime-CLINT-With-Logos.jpg" data-mid="234987931" border="0" src="https://freight.cargo.site/w/1000/i/a06a593767fa78e473e6fcac3de376873bb1a4cb0b4e049eb8f7bfcdfdc7cd3a/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical-Top-Poster-Daytime-CLINT-With-Logos.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f954cf8883cb525ad368e03d0f5e4fe2e8967c29db10beea01eb49ac4b9b53ef/20250612_IG_CLA_STILLS_00002.jpg" data-mid="234987926" border="0" src="https://freight.cargo.site/w/1000/i/f954cf8883cb525ad368e03d0f5e4fe2e8967c29db10beea01eb49ac4b9b53ef/20250612_IG_CLA_STILLS_00002.jpg" /> <img width="1147" height="643" width_o="1147" height_o="643" data-src="https://freight.cargo.site/t/original/i/567c68bc05042c8fd289041654c29cef05d25caf33a9abbb071ee605df002e2b/1749859400079.jpg" data-mid="234688990" border="0" src="https://freight.cargo.site/w/1000/i/567c68bc05042c8fd289041654c29cef05d25caf33a9abbb071ee605df002e2b/1749859400079.jpg" /> <img width="680" height="850" width_o="680" height_o="850" data-src="https://freight.cargo.site/t/original/i/3aa22c26b372a534d01b37a99f370b32c5088936f008f67bd543fb0e6442d425/BUTTON-PRESS_Layout-motion-1-smaller.gif" data-mid="234994677" border="0" src="https://freight.cargo.site/w/680/i/3aa22c26b372a534d01b37a99f370b32c5088936f008f67bd543fb0e6442d425/BUTTON-PRESS_Layout-motion-1-smaller.gif" /> <img width="504" height="616" width_o="504" height_o="616" data-src="https://freight.cargo.site/t/original/i/67490138d7e7a01e870d792f614c48fe2aa66cad6628a7fcc410ef67854ffce7/Jun-24-2025-23-19-23.gif" data-mid="234995138" border="0" src="https://freight.cargo.site/w/504/i/67490138d7e7a01e870d792f614c48fe2aa66cad6628a7fcc410ef67854ffce7/Jun-24-2025-23-19-23.gif" /> <img width="2367" height="1577" width_o="2367" height_o="1577" data-src="https://freight.cargo.site/t/original/i/f56f896343337703d24ea1da5daa2033bd908772a721cf4e6b408dd003cf102d/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Horizontal-Top-Poster-Daytime-ROSALIA-With-Logos.jpg" data-mid="234987928" border="0" src="https://freight.cargo.site/w/1000/i/f56f896343337703d24ea1da5daa2033bd908772a721cf4e6b408dd003cf102d/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Horizontal-Top-Poster-Daytime-ROSALIA-With-Logos.jpg" /> <img width="536" height="660" width_o="536" height_o="660" data-src="https://freight.cargo.site/t/original/i/11d8ca8a6d8f4bd2ef02b03ad37aaf54a6931939c6bf885bdf8309d9ad9b18ca/Jun-24-2025-23-22-14.gif" data-mid="234995140" border="0" src="https://freight.cargo.site/w/536/i/11d8ca8a6d8f4bd2ef02b03ad37aaf54a6931939c6bf885bdf8309d9ad9b18ca/Jun-24-2025-23-22-14.gif" /> <img width="474" height="590" width_o="474" height_o="590" data-src="https://freight.cargo.site/t/original/i/9cbea4aa09eb42b8a5cb0fe2b1baf268a172ddb8d2fc89f8798958f7b34951d4/Jun-24-2025-23-14-28.gif" data-mid="234994964" border="0" src="https://freight.cargo.site/w/474/i/9cbea4aa09eb42b8a5cb0fe2b1baf268a172ddb8d2fc89f8798958f7b34951d4/Jun-24-2025-23-14-28.gif" /> <img width="2731" height="4093" width_o="2731" height_o="4093" data-src="https://freight.cargo.site/t/original/i/72d188f536faa81a89bc15420a5a113e1cfb02691e0e07946bbd0b86d57c2f2e/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical-Top-Poster-Evening-NADIA-With-Logos.jpg" data-mid="234987932" border="0" src="https://freight.cargo.site/w/1000/i/72d188f536faa81a89bc15420a5a113e1cfb02691e0e07946bbd0b86d57c2f2e/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical-Top-Poster-Evening-NADIA-With-Logos.jpg" /> <img width="5181" height="3454" width_o="5181" height_o="3454" data-src="https://freight.cargo.site/t/original/i/96e9ebc4bc0532f03fa3c5717b86fad2f6e3b30ac877ff64273eae4064179c12/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical-Top-Poster-nighttime-SLAWN-with-logos.jpg" data-mid="234987933" border="0" src="https://freight.cargo.site/w/1000/i/96e9ebc4bc0532f03fa3c5717b86fad2f6e3b30ac877ff64273eae4064179c12/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical-Top-Poster-nighttime-SLAWN-with-logos.jpg" /> <img width="5000" height="3335" width_o="5000" height_o="3335" data-src="https://freight.cargo.site/t/original/i/57d480975d8f910db0c89c150944251efc6d4477dd386213bdcfb49b566ee6f2/INSTAGRAM-CAMPAIGN-PR-JUNE-25-PORTRAIT-Top-Poster-Daytime-TYLER-With-Logos.jpg" data-mid="234987930" border="0" src="https://freight.cargo.site/w/1000/i/57d480975d8f910db0c89c150944251efc6d4477dd386213bdcfb49b566ee6f2/INSTAGRAM-CAMPAIGN-PR-JUNE-25-PORTRAIT-Top-Poster-Daytime-TYLER-With-Logos.jpg" /> <img width="496" height="610" width_o="496" height_o="610" data-src="https://freight.cargo.site/t/original/i/6e109b32d7a5bdfb18859952a04105e76cbf8861fb99a3497296e10bf570c58f/Jun-24-2025-23-20-57.gif" data-mid="234995139" border="0" src="https://freight.cargo.site/w/496/i/6e109b32d7a5bdfb18859952a04105e76cbf8861fb99a3497296e10bf570c58f/Jun-24-2025-23-20-57.gif" /> <img width="436" height="539" width_o="436" height_o="539" data-src="https://freight.cargo.site/t/original/i/ccdb3c17fa204fca70b706841707ca2089a2bb3438744b1d830e985ecf857413/Jun-24-2025-22-56-52.gif" data-mid="234994907" border="0" src="https://freight.cargo.site/w/436/i/ccdb3c17fa204fca70b706841707ca2089a2bb3438744b1d830e985ecf857413/Jun-24-2025-22-56-52.gif" /> <img width="2730" height="3412" width_o="2730" height_o="3412" data-src="https://freight.cargo.site/t/original/i/1e449262f26c4fee8f4acd66317252c82010f01ab9670ae72209531436195ab7/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical_poster.gif" data-mid="234987936" border="0" src="https://freight.cargo.site/w/1000/i/1e449262f26c4fee8f4acd66317252c82010f01ab9670ae72209531436195ab7/INSTAGRAM-CAMPAIGN-PR-JUNE-25-Vertical_poster.gif" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/de3d94bf900b21fe6087f8623cada3e36409a16bb58f9d25c90196a719f063b9/1749859401109.jpg" data-mid="234988125" border="0" src="https://freight.cargo.site/w/1000/i/de3d94bf900b21fe6087f8623cada3e36409a16bb58f9d25c90196a719f063b9/1749859401109.jpg" /> <img width="1280" height="1918" width_o="1280" height_o="1918" data-src="https://freight.cargo.site/t/original/i/4f329d18d0e405d8b4cb009407d856dd6a80c1d319977e250bf64313dc59f311/1749859400533.jpg" data-mid="234988126" border="0" src="https://freight.cargo.site/w/1000/i/4f329d18d0e405d8b4cb009407d856dd6a80c1d319977e250bf64313dc59f311/1749859400533.jpg" /> <img width="5000" height="7500" width_o="5000" height_o="7500" data-src="https://freight.cargo.site/t/original/i/a26c7dddbf29f761478f72f67fc7f82f0ddb3dc85f773fd3b5083d7c2516242e/BUTTON_OOH_COLE_6SHEET.jpg" data-mid="234994920" border="0" src="https://freight.cargo.site/w/1000/i/a26c7dddbf29f761478f72f67fc7f82f0ddb3dc85f773fd3b5083d7c2516242e/BUTTON_OOH_COLE_6SHEET.jpg" /> <img width="8100" height="4050" width_o="8100" height_o="4050" data-src="https://freight.cargo.site/t/original/i/b0988c461181d8f1cd44c4bed23f3b58048a3d1325b0829eff9b030cf4dd981f/BUTTON_OOH_SLAWN_48SHEET-smaller.jpg" data-mid="234994925" border="0" src="https://freight.cargo.site/w/1000/i/b0988c461181d8f1cd44c4bed23f3b58048a3d1325b0829eff9b030cf4dd981f/BUTTON_OOH_SLAWN_48SHEET-smaller.jpg" /> <img width="800" height="636" width_o="800" height_o="636" data-src="https://freight.cargo.site/t/original/i/d9b9583ed28d9a7c886fcfe7406327eee44b081a29d2135897c5d9f4317df2b6/1749807580296.jpg" data-mid="234995178" border="0" src="https://freight.cargo.site/w/800/i/d9b9583ed28d9a7c886fcfe7406327eee44b081a29d2135897c5d9f4317df2b6/1749807580296.jpg" /> <img width="776" height="640" width_o="776" height_o="640" data-src="https://freight.cargo.site/t/original/i/172e41791b776fb9725b225e6ff9b147b3f4d09dc39ea0ac8f2c3006b54d45b0/1749827483991.jpg" data-mid="234995180" border="0" src="https://freight.cargo.site/w/776/i/172e41791b776fb9725b225e6ff9b147b3f4d09dc39ea0ac8f2c3006b54d45b0/1749827483991.jpg" /> <img width="800" height="622" width_o="800" height_o="622" data-src="https://freight.cargo.site/t/original/i/8f954ca9ba257e3f06076ad2e050e4b9e9ddafc9397c84fe9b6487aafb4cf251/1749825800528.jpg" data-mid="234995179" border="0" src="https://freight.cargo.site/w/800/i/8f954ca9ba257e3f06076ad2e050e4b9e9ddafc9397c84fe9b6487aafb4cf251/1749825800528.jpg" /> <img width="800" height="763" width_o="800" height_o="763" data-src="https://freight.cargo.site/t/original/i/97b62a6099e1d6e4c87433a9481dd1d3c319e2aeec1a5085e5d3c5a3dcd91524/1750259222424.jpg" data-mid="234995182" border="0" src="https://freight.cargo.site/w/800/i/97b62a6099e1d6e4c87433a9481dd1d3c319e2aeec1a5085e5d3c5a3dcd91524/1750259222424.jpg" /> &nbsp; Agency - Uncommon Creative StudioECD - Benny EverittArt Director - Benny EverittSenior Creative - Luke KeelingCreative - Laura HutchisonCreative - Duncan ClarkFounder - Nils Leonard https://bennyeveritt.com/JD-Sports-The-Bag-For-Life Mon, 27 Nov 2023 11:53:11 +0000 Benny Everitt https://bennyeveritt.com/JD-Sports-The-Bag-For-Life JD SportsThe bag for life The Die Hard of Christmas ads.When JD Sports came to us for a Christmas ad we realised there was an opportunity to make something much more important. To create a Christmas film that represented the 99% who are usually ignored over the Christmas period. Allowing youths to be scene for the first time. The bag became the vehicle. As we believed it was the most important artifact within British youth culture in the last 30 yrs - having been Jude’s boot bag, carried Stormzy’s mixtapes and every valentines card and gym kit for a generation. The Bag For Life film We dropped this film right in the middle of the period when Britian has Christmas Ad fever. The Launch OOH Executions teased unknown models wearing the iconic JD duffle from behind.Then when the campaign went live, media switched to reveal the identity of the talent. <img width="590" height="336" width_o="590" height_o="336" data-src="https://freight.cargo.site/t/original/i/ad5b0324b9e3ad16279084da0c4450d251684333d0dbd1f25cc372b68268cfdc/front-and-back-ooh.gif" data-mid="199943703" border="0" src="https://freight.cargo.site/w/590/i/ad5b0324b9e3ad16279084da0c4450d251684333d0dbd1f25cc372b68268cfdc/front-and-back-ooh.gif" /> <img width="4479" height="2956" width_o="4479" height_o="2956" data-src="https://freight.cargo.site/t/original/i/f8fed8c9988368fe23fef8ed68d5299bda7188445c754fafeb1aca5ccf8f2b16/1_0AZBUoxabkW8J6yErA6RFg.gif" data-mid="197927984" border="0" src="https://freight.cargo.site/w/1000/i/f8fed8c9988368fe23fef8ed68d5299bda7188445c754fafeb1aca5ccf8f2b16/1_0AZBUoxabkW8J6yErA6RFg.gif" /> <img width="2167" height="3250" width_o="2167" height_o="3250" data-src="https://freight.cargo.site/t/original/i/4e69a1c3d8989ea188b159ef4d51fcd9c942388674b588faecd91a92cbee3667/1_h8tl7wglNylbaL1y5JTyYA.gif" data-mid="197926320" border="0" src="https://freight.cargo.site/w/1000/i/4e69a1c3d8989ea188b159ef4d51fcd9c942388674b588faecd91a92cbee3667/1_h8tl7wglNylbaL1y5JTyYA.gif" /> Design System From in-store to OOH we ran our new platform across everything. <img width="1368" height="912" width_o="1368" height_o="912" data-src="https://freight.cargo.site/t/original/i/10e431aedb40afd66dd0bb22a3f5bbed87d99982e06cfb3430d5a5cb856153ca/_MG_4161.jpg" data-mid="199943795" border="0" src="https://freight.cargo.site/w/1000/i/10e431aedb40afd66dd0bb22a3f5bbed87d99982e06cfb3430d5a5cb856153ca/_MG_4161.jpg" /> <img width="1368" height="912" width_o="1368" height_o="912" data-src="https://freight.cargo.site/t/original/i/c2f1643ff74e7589fecb3e81b75bd4b9c536600efb3a169472053660f154f9ee/_MG_4107.jpg" data-mid="199943789" border="0" src="https://freight.cargo.site/w/1000/i/c2f1643ff74e7589fecb3e81b75bd4b9c536600efb3a169472053660f154f9ee/_MG_4107.jpg" /> <img width="1170" height="654" width_o="1170" height_o="654" data-src="https://freight.cargo.site/t/original/i/917e5d79c121d2590bf7efa110701bb4c9ad404189563f2a2a9097c517de960b/1701818663898.jpeg" data-mid="199943525" border="0" src="https://freight.cargo.site/w/1000/i/917e5d79c121d2590bf7efa110701bb4c9ad404189563f2a2a9097c517de960b/1701818663898.jpeg" /> <img width="1170" height="929" width_o="1170" height_o="929" data-src="https://freight.cargo.site/t/original/i/0790fe74e68aa1a5128a45f542b52060485a1abf5354c89e9bb3dee8a073f5a7/1701818664061.jpeg" data-mid="199943541" border="0" src="https://freight.cargo.site/w/1000/i/0790fe74e68aa1a5128a45f542b52060485a1abf5354c89e9bb3dee8a073f5a7/1701818664061.jpeg" /> <img width="1170" height="807" width_o="1170" height_o="807" data-src="https://freight.cargo.site/t/original/i/cb07c1a630b11ca4047765deef3238dd54d9de4939fa6bac9d2d826987e5e06c/1701818663907.jpeg" data-mid="199943533" border="0" src="https://freight.cargo.site/w/1000/i/cb07c1a630b11ca4047765deef3238dd54d9de4939fa6bac9d2d826987e5e06c/1701818663907.jpeg" /> <img width="1368" height="912" width_o="1368" height_o="912" data-src="https://freight.cargo.site/t/original/i/69d2cd5f628f63f6abe606481c22481a8c98488ebad51d46e107a5960ff7be32/_MG_4189.jpg" data-mid="199943798" border="0" src="https://freight.cargo.site/w/1000/i/69d2cd5f628f63f6abe606481c22481a8c98488ebad51d46e107a5960ff7be32/_MG_4189.jpg" /> <img width="1170" height="903" width_o="1170" height_o="903" data-src="https://freight.cargo.site/t/original/i/4d81ee68ec55fcb9ac8213dd4d741017f378a3ea70887fb5d895c1e208b7b7a3/1701818664044.jpeg" data-mid="199943539" border="0" src="https://freight.cargo.site/w/1000/i/4d81ee68ec55fcb9ac8213dd4d741017f378a3ea70887fb5d895c1e208b7b7a3/1701818664044.jpeg" /> <img width="1170" height="809" width_o="1170" height_o="809" data-src="https://freight.cargo.site/t/original/i/8f940bf2cff6275b8879dac64d4ee74938f0b746607f6f3ff50258127620981c/1701818664451.jpeg" data-mid="199943547" border="0" src="https://freight.cargo.site/w/1000/i/8f940bf2cff6275b8879dac64d4ee74938f0b746607f6f3ff50258127620981c/1701818664451.jpeg" /> <img width="1191" height="794" width_o="1191" height_o="794" data-src="https://freight.cargo.site/t/original/i/26f57980b169e5abc47a65a654cf2e8ea480d774c74fa09dff39021aeaa880df/_MG_4332.jpg" data-mid="199943822" border="0" src="https://freight.cargo.site/w/1000/i/26f57980b169e5abc47a65a654cf2e8ea480d774c74fa09dff39021aeaa880df/_MG_4332.jpg" /> <img width="1143" height="762" width_o="1143" height_o="762" data-src="https://freight.cargo.site/t/original/i/8d90d5717e86e13e6370e74e1b05c0d6d546392db807e000d45afa725b5ef263/_MG_4225.jpg" data-mid="199943818" border="0" src="https://freight.cargo.site/w/1000/i/8d90d5717e86e13e6370e74e1b05c0d6d546392db807e000d45afa725b5ef263/_MG_4225.jpg" /> The Bag For Life Then the bag became a icon to have fun with and make famous again and again and again. <img width="624" height="522" width_o="624" height_o="522" data-src="https://freight.cargo.site/t/original/i/5a8b93afefd9a90b6fd41aa8433294f56e56e81b563a162b4f93355c615ca378/angel-v1.gif" data-mid="199944957" border="0" data-scale="100" src="https://freight.cargo.site/w/624/i/5a8b93afefd9a90b6fd41aa8433294f56e56e81b563a162b4f93355c615ca378/angel-v1.gif" /> When the work dropped it made shit loads of noise and we seemed to win the Christmas ad battle with a film that only had one set of fairy lights in it. You can read some of the commentary here, here and here. <img width="3268" height="1854" width_o="3268" height_o="1854" data-src="https://freight.cargo.site/t/original/i/0fd061593d23a748d7294bcde0890f72b61b6712f6f2df3980731aa54c552f00/Screenshot-2023-12-21-at-20.07.54.png" data-mid="199945244" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/0fd061593d23a748d7294bcde0890f72b61b6712f6f2df3980731aa54c552f00/Screenshot-2023-12-21-at-20.07.54.png" /><img width="2296" height="1852" width_o="2296" height_o="1852" data-src="https://freight.cargo.site/t/original/i/5bd3d91ca3c9137d26d9d1bffba6625d2d4f8a5b6703674e2d6ca00c7524013f/Screenshot-2023-12-21-at-19.55.54.png" data-mid="199945042" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/5bd3d91ca3c9137d26d9d1bffba6625d2d4f8a5b6703674e2d6ca00c7524013f/Screenshot-2023-12-21-at-19.55.54.png" /> Agency - Uncommon Creative StudioECD - Benny EverittCreative Director - Shaun SavageSenior Creative - Quba TuakliDesigner - Matt CurtisDesigner - Paul Ross Mason-BarneyFounder - Nils LeonardDirector - Amara AbbasPhotographer - Ewen Spencer https://bennyeveritt.com/British-Airways-Reflections Thu, 23 Oct 2025 22:05:31 +0000 Benny Everitt https://bennyeveritt.com/British-Airways-Reflections British AirwaysReflections How do you follow up the BA Windows campaign? By spinning the camera so you become the passenger and shoot it for real.&nbsp; This series of posters sees four British photographers – Laura Pannack, Jack Johnstone, Catherine Hyland and Cian Oba-Smith – travel across three continents and capture the world through plane windows as the BA logo is subtly reflected on the engines. We captured iconic views include the sprawling cityscape when flying into London Heathrow, the cerulean waters of the Bahamas, and the varied terrain of the Atlas Mountains in Morocco. The full series also covers New York, Atlanta, Dubrovnik, Keflavik and Abuja plus highlights Barcelona’s coast, the British countryside and the Pyrenees.<img width="11520" height="5760" width_o="11520" height_o="5760" data-src="https://freight.cargo.site/t/original/i/38877799e40d08662a91ad4f242134c4bdcf2c4b9166f774baa675f49044eb9b/1_BA_OOH9.jpg" data-mid="239805743" border="0" src="https://freight.cargo.site/w/1000/i/38877799e40d08662a91ad4f242134c4bdcf2c4b9166f774baa675f49044eb9b/1_BA_OOH9.jpg" /> <img width="5760" height="5760" width_o="5760" height_o="5760" data-src="https://freight.cargo.site/t/original/i/ad1b94ce4739fc8dc1d971a5910b25d3e6b256226bd1762fbcab02cd0823daec/3_BA_OOH6.jpg" data-mid="239805745" border="0" src="https://freight.cargo.site/w/1000/i/ad1b94ce4739fc8dc1d971a5910b25d3e6b256226bd1762fbcab02cd0823daec/3_BA_OOH6.jpg" /> <img width="5454" height="7257" width_o="5454" height_o="7257" data-src="https://freight.cargo.site/t/original/i/42f419eb94b1ce9abf90edaab380bff48702bc68bdda2f9b5ba57e8cfe71755a/4_BA_OOH4.jpg" data-mid="239805746" border="0" src="https://freight.cargo.site/w/1000/i/42f419eb94b1ce9abf90edaab380bff48702bc68bdda2f9b5ba57e8cfe71755a/4_BA_OOH4.jpg" /> <img width="11520" height="5760" width_o="11520" height_o="5760" data-src="https://freight.cargo.site/t/original/i/6c32d28d97079b740dea5c06345995f49188c6e3cc5845393198fe75a4cb736b/2_BA_OOH14.jpg" data-mid="239805744" border="0" src="https://freight.cargo.site/w/1000/i/6c32d28d97079b740dea5c06345995f49188c6e3cc5845393198fe75a4cb736b/2_BA_OOH14.jpg" /> <img width="5541" height="7257" width_o="5541" height_o="7257" data-src="https://freight.cargo.site/t/original/i/c1bb0951d74a642ceae54024701d9ca3ed4d26176a15740adae1de34459dbdf6/5_BA_OOH12.jpg" data-mid="239805747" border="0" src="https://freight.cargo.site/w/1000/i/c1bb0951d74a642ceae54024701d9ca3ed4d26176a15740adae1de34459dbdf6/5_BA_OOH12.jpg" /> <img width="5669" height="7257" width_o="5669" height_o="7257" data-src="https://freight.cargo.site/t/original/i/23b5ae2f20519dd6d6b2a878592f3aa15a1734e6ecc0e5cc582a1db36a2e0ede/7_BA_OOH2.jpg" data-mid="239805749" border="0" src="https://freight.cargo.site/w/1000/i/23b5ae2f20519dd6d6b2a878592f3aa15a1734e6ecc0e5cc582a1db36a2e0ede/7_BA_OOH2.jpg" /> <img width="11520" height="5760" width_o="11520" height_o="5760" data-src="https://freight.cargo.site/t/original/i/a900f4ff58a1005ca3f09d1a9670f7779de74f26b1e64c5c772aeda99d1b3302/6_BA_OOH16.jpg" data-mid="239805748" border="0" src="https://freight.cargo.site/w/1000/i/a900f4ff58a1005ca3f09d1a9670f7779de74f26b1e64c5c772aeda99d1b3302/6_BA_OOH16.jpg" /> <img width="5469" height="7257" width_o="5469" height_o="7257" data-src="https://freight.cargo.site/t/original/i/76482f9840fd62dab9396822241b780d63d6f2197881d559658681517b6fac51/8_BA_OOH20.jpg" data-mid="239805750" border="0" src="https://freight.cargo.site/w/1000/i/76482f9840fd62dab9396822241b780d63d6f2197881d559658681517b6fac51/8_BA_OOH20.jpg" /> <img width="5469" height="7257" width_o="5469" height_o="7257" data-src="https://freight.cargo.site/t/original/i/452af5b9728882af3d0584a742f8a30a8874d6466cccf7988a21be7a3e41a074/9_BA_OOH21.jpg" data-mid="239805751" border="0" src="https://freight.cargo.site/w/1000/i/452af5b9728882af3d0584a742f8a30a8874d6466cccf7988a21be7a3e41a074/9_BA_OOH21.jpg" /> <img width="5469" height="7257" width_o="5469" height_o="7257" data-src="https://freight.cargo.site/t/original/i/2d35abdcd4bcbdf13ba25dbb5aa6d01d25827086d7da343e89c18ddd170b2ac0/11_-BA_OOH25.jpg" data-mid="239805753" border="0" src="https://freight.cargo.site/w/1000/i/2d35abdcd4bcbdf13ba25dbb5aa6d01d25827086d7da343e89c18ddd170b2ac0/11_-BA_OOH25.jpg" /> <img width="5469" height="7257" width_o="5469" height_o="7257" data-src="https://freight.cargo.site/t/original/i/99d1554064cb40303cdd23b61123a30416e42ed0cf6ef61d5967cb4da2a6aea6/10_BA_OOH24.jpg" data-mid="239805752" border="0" src="https://freight.cargo.site/w/1000/i/99d1554064cb40303cdd23b61123a30416e42ed0cf6ef61d5967cb4da2a6aea6/10_BA_OOH24.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/5a0177c679b3f1ac5b02cb8ed805311413da351c475dac7b450c20672a3ede47/BA_INSITUS.jpg" data-mid="239805754" border="0" src="https://freight.cargo.site/w/1000/i/5a0177c679b3f1ac5b02cb8ed805311413da351c475dac7b450c20672a3ede47/BA_INSITUS.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/68ce85def9d5669ac3d286e6e9e0f1edf0eb43d0a0a8714de715c4521976298d/BA_INSITUS2.jpg" data-mid="239805755" border="0" src="https://freight.cargo.site/w/1000/i/68ce85def9d5669ac3d286e6e9e0f1edf0eb43d0a0a8714de715c4521976298d/BA_INSITUS2.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/7e93204cb49c16eb163d74d5a5c18be48f6af0b51a7a5e8563a1f52cfdb16839/BA_INSITUS3.jpg" data-mid="239805756" border="0" src="https://freight.cargo.site/w/1000/i/7e93204cb49c16eb163d74d5a5c18be48f6af0b51a7a5e8563a1f52cfdb16839/BA_INSITUS3.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/86ac207c604c9d76d26270d42fc0ebfa1ebc15cd7cd7842f77149b13b75a9d14/BA_INSITUS4.jpg" data-mid="239805757" border="0" src="https://freight.cargo.site/w/1000/i/86ac207c604c9d76d26270d42fc0ebfa1ebc15cd7cd7842f77149b13b75a9d14/BA_INSITUS4.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/62cd48365b11c09188b29cba2956e1238ad2d94e36780a548e8c6ff6673fd1cf/BA_INSITUS5.jpg" data-mid="239805758" border="0" src="https://freight.cargo.site/w/1000/i/62cd48365b11c09188b29cba2956e1238ad2d94e36780a548e8c6ff6673fd1cf/BA_INSITUS5.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/6b733cca74038e5b6c9012ecd1222b38d19f67bd777173b0263b685a3ef3cc79/BA_INSITUS7.jpg" data-mid="239805760" border="0" src="https://freight.cargo.site/w/1000/i/6b733cca74038e5b6c9012ecd1222b38d19f67bd777173b0263b685a3ef3cc79/BA_INSITUS7.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/97abb70686e423aaba1ec429049c4f6bd90d083c39d0c0df026a4c9dc7f8ab81/BA_INSITUS6.jpg" data-mid="239805759" border="0" src="https://freight.cargo.site/w/1000/i/97abb70686e423aaba1ec429049c4f6bd90d083c39d0c0df026a4c9dc7f8ab81/BA_INSITUS6.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/e35b902adf5c68b3fae020e60acaabf8cc66fbdcee901414dec7168a028b891a/BA_INSITUS8.jpg" data-mid="239805761" border="0" src="https://freight.cargo.site/w/1000/i/e35b902adf5c68b3fae020e60acaabf8cc66fbdcee901414dec7168a028b891a/BA_INSITUS8.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/0c02b50478ec485402ba276e933b464927bc31483c260c0a77ab3f5221c2a449/BA_INSITUS9.jpg" data-mid="239805762" border="0" src="https://freight.cargo.site/w/1000/i/0c02b50478ec485402ba276e933b464927bc31483c260c0a77ab3f5221c2a449/BA_INSITUS9.jpg" /> <img width="14764" height="9449" width_o="14764" height_o="9449" data-src="https://freight.cargo.site/t/original/i/0cc012b1159c77e210522de23a01ad4cccccb9760e9410fc1f96d295b0ea071f/BA_INSITUS11.jpg" data-mid="239805764" border="0" src="https://freight.cargo.site/w/1000/i/0cc012b1159c77e210522de23a01ad4cccccb9760e9410fc1f96d295b0ea071f/BA_INSITUS11.jpg" /> Agency - Uncommon Creative StudioECD - Benny EverittCreative Director - Matt CurtisDesigner - Paul Mason-BarneyECD - Sam WalkerFounder - Nils LeonardPhotographer - Catherine HylandPhotographer - Jack JohnstonePhotographer - Cian Oba SmithPhotographer - Laura Pannack https://bennyeveritt.com/ITV-Britain-Get-Talking Wed, 27 Jul 2022 11:30:04 +0000 Benny Everitt https://bennyeveritt.com/ITV-Britain-Get-Talking ITVBritain Get Talking Right now in the UK almost half of young people struggle with anxiety and more than 400,000 children and young people a month are being treated for mental health problems -&nbsp; the highest number on record. So working with ITV, Mind and YoungMinds we wanted to address the fact that even though young people are carrying a lot on their shoulders, they often struggle to talk about it. We really wanted to highlight the core message that it’s really important it is for adults to keep trying, because it takes time to break through.&nbsp; Launch Film The Breakthrough Moments The day-long event saw vans visit the offices of evian, Highland Spring and Fiji Water — each vehicle depicted a Chilly’s reusable water bottleprinted with the water company’s logo, alongside an open letter asking the brand in question to switch away from single-use plastic. To spread the fame we also put up 3 huge billboards for 24 hours in central London. The Breakthrough Moments Once the launch film had dropped we created a series of moments through the following week where ITV News presenter Lucrezia Millarini, sports presenter Laura Woods and Emmerdale actress Daisy Campbell break the fourth wall to call on the nation to check in with the young people in their lives. Each breakthrough moment uses relatable topics on ITV’s programmes as a prompt to spark conversations, in a bid to help adults talk about the issues that affect teens today. The talent then walks off set to give the audiences at home the time to talk to one another. Agency - Uncommon Creative StudioCreative Director - Benny EverittCreative - Thea Føge Toft-ClausenCreative - Cecilia MervigCreative - Richard BiggsECD - Nils Leonard Director - ThirtyTwo https://bennyeveritt.com/JD-Sports-Where-Are-You-Going Tue, 02 Dec 2025 07:57:59 +0000 Benny Everitt https://bennyeveritt.com/JD-Sports-Where-Are-You-Going JD SportsWhere you going? If you listen to young people today they always say one thing - adults never let them speak. And instead, the world frets that’ll they turn out to be that kid in Adolescence or the next Greta. So for JD Sports Christmas 2025 we wanted to move from observing young people to truly starting to understand their lives. And there’s only one way to do that - by handing out phones and getting them to shoot their lives for real as they answer the question we set: Where are you going? Launch film 286 voices. 286 stories. A portrait of them, by them. Brand World One huge phone photo library became the template for every single piece of OOH, DOOH, tram, bus, social, instore and digital. With every design element for the artworks (including headlines and even the bag for branding, etc) shot in camera and uploaded to the photo library. <img width="1367" height="2048" width_o="1367" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7d96b0ec1b90ae419981471aa8bf4e3d37ae23aa939e3ddfa1a2e4a8b8c23727/NEMZZZ-6-sheet-Ryan.jpg" data-mid="242054979" border="0" src="https://freight.cargo.site/w/1000/i/7d96b0ec1b90ae419981471aa8bf4e3d37ae23aa939e3ddfa1a2e4a8b8c23727/NEMZZZ-6-sheet-Ryan.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/06ab2e1c4a0af8094dfd37b7d0044cf90cef2e9b962c4c9343203025da647f89/LYRS_071_NHS_MULTIADAPTOR_digi_96-1-96.jpg" data-mid="242054978" border="0" src="https://freight.cargo.site/w/1000/i/06ab2e1c4a0af8094dfd37b7d0044cf90cef2e9b962c4c9343203025da647f89/LYRS_071_NHS_MULTIADAPTOR_digi_96-1-96.jpg" /> <img width="1540" height="2738" width_o="1540" height_o="2738" data-src="https://freight.cargo.site/t/original/i/437febf91ec2301edcb232e720e780c5d8530d8b026f7aaebd7c5d20c5529d62/PADDY-9-16.jpg" data-mid="242054980" border="0" src="https://freight.cargo.site/w/1000/i/437febf91ec2301edcb232e720e780c5d8530d8b026f7aaebd7c5d20c5529d62/PADDY-9-16.jpg" /> <img width="1540" height="2738" width_o="1540" height_o="2738" data-src="https://freight.cargo.site/t/original/i/2889d77ca297d324bee7a3cf6ef1dfde85f3422e197b7096e53f19b05206f54a/BUS-COLE-9-16.jpg" data-mid="242055038" border="0" src="https://freight.cargo.site/w/1000/i/2889d77ca297d324bee7a3cf6ef1dfde85f3422e197b7096e53f19b05206f54a/BUS-COLE-9-16.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ed39bf56defef365d9abcb0331feb47c9d0348127f2f7a907b5254161d76b886/JD_XMAS_MOCKUPS8.jpg" data-mid="242054976" border="0" src="https://freight.cargo.site/w/1000/i/ed39bf56defef365d9abcb0331feb47c9d0348127f2f7a907b5254161d76b886/JD_XMAS_MOCKUPS8.jpg" /> <img width="1540" height="2738" width_o="1540" height_o="2738" data-src="https://freight.cargo.site/t/original/i/1d5eecb92c1f5c74d1f2bfc0005774d2f5f50a9fe1357f9fda57fa3b718588fc/CHY-BANNER-9-16.jpg" data-mid="242055041" border="0" src="https://freight.cargo.site/w/1000/i/1d5eecb92c1f5c74d1f2bfc0005774d2f5f50a9fe1357f9fda57fa3b718588fc/CHY-BANNER-9-16.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/a312345161aed23d451b9439e1bce0bca9f89bb6d1792b308846b7c5ef3fdde3/1764017246033.jpeg" data-mid="242055065" border="0" src="https://freight.cargo.site/w/1000/i/a312345161aed23d451b9439e1bce0bca9f89bb6d1792b308846b7c5ef3fdde3/1764017246033.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/da8e153f9a51eda46af6c43960894dce3653988984cce053ae84cfc679d278e0/1763722982186.jpeg" data-mid="242055048" border="0" src="https://freight.cargo.site/w/1000/i/da8e153f9a51eda46af6c43960894dce3653988984cce053ae84cfc679d278e0/1763722982186.jpeg" /> <img width="2048" height="1151" width_o="2048" height_o="1151" data-src="https://freight.cargo.site/t/original/i/0cbd909e9b3c2d0e678efa294c155358c05282ce298d62fee33b2e0ab156f4fb/1763722982281.jpeg" data-mid="242055049" border="0" src="https://freight.cargo.site/w/1000/i/0cbd909e9b3c2d0e678efa294c155358c05282ce298d62fee33b2e0ab156f4fb/1763722982281.jpeg" /> <img width="2048" height="1151" width_o="2048" height_o="1151" data-src="https://freight.cargo.site/t/original/i/e6fcc372fdbb3cb3d8bc3dee8303c37ed8bdd26dcb44ab3c89bb2496012e3193/1763722982543.jpeg" data-mid="242055050" border="0" src="https://freight.cargo.site/w/1000/i/e6fcc372fdbb3cb3d8bc3dee8303c37ed8bdd26dcb44ab3c89bb2496012e3193/1763722982543.jpeg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/b5d9bc51dc469f2cfbfdec938352b64cc8891569aecc6a87d43177d53cd47824/1763837180682.jpeg" data-mid="242055053" border="0" src="https://freight.cargo.site/w/1000/i/b5d9bc51dc469f2cfbfdec938352b64cc8891569aecc6a87d43177d53cd47824/1763837180682.jpeg" /> <img width="2048" height="1151" width_o="2048" height_o="1151" data-src="https://freight.cargo.site/t/original/i/613720ca383c4763b91448940c9b112eb532ba3b1ffd31c12a3405f59ec22953/1763722983638.jpeg" data-mid="242055051" border="0" src="https://freight.cargo.site/w/1000/i/613720ca383c4763b91448940c9b112eb532ba3b1ffd31c12a3405f59ec22953/1763722983638.jpeg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/3050a9114e647acd8a44f4f4efe77e05a919662ef8c84faeaefb002dc4eef44a/1763837192395.jpeg" data-mid="242055057" border="0" src="https://freight.cargo.site/w/1000/i/3050a9114e647acd8a44f4f4efe77e05a919662ef8c84faeaefb002dc4eef44a/1763837192395.jpeg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/6182142faa118f705b5a66a912c71d835365d96545a31395f4d85eb0a3d6396b/LYRS_070_NHS_KOTO_96-2.jpg" data-mid="242054977" border="0" src="https://freight.cargo.site/w/1000/i/6182142faa118f705b5a66a912c71d835365d96545a31395f4d85eb0a3d6396b/LYRS_070_NHS_KOTO_96-2.jpg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/b5d9bc51dc469f2cfbfdec938352b64cc8891569aecc6a87d43177d53cd47824/1763837180682.jpeg" data-mid="242055053" border="0" src="https://freight.cargo.site/w/1000/i/b5d9bc51dc469f2cfbfdec938352b64cc8891569aecc6a87d43177d53cd47824/1763837180682.jpeg" /> <img width="1540" height="2738" width_o="1540" height_o="2738" data-src="https://freight.cargo.site/t/original/i/520a8323fcd333a0824169365df68021bb21edf98f393e365c9a3181349c2004/BUS-JADE-9-16.jpg" data-mid="242055040" border="0" src="https://freight.cargo.site/w/1000/i/520a8323fcd333a0824169365df68021bb21edf98f393e365c9a3181349c2004/BUS-JADE-9-16.jpg" /> <img width="1280" height="1709" width_o="1280" height_o="1709" data-src="https://freight.cargo.site/t/original/i/711058f5d83c57eea9addbdd237daf1da67ab4282b7f9c474747385b8f83a41a/1763837186023.jpeg" data-mid="242055055" border="0" src="https://freight.cargo.site/w/1000/i/711058f5d83c57eea9addbdd237daf1da67ab4282b7f9c474747385b8f83a41a/1763837186023.jpeg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/5ad58262f8fba0b3c6ecc594652164ea8e47f0e2c2641c3a415f4c8f4773a4e4/1764017244679.jpeg" data-mid="242055063" border="0" src="https://freight.cargo.site/w/1000/i/5ad58262f8fba0b3c6ecc594652164ea8e47f0e2c2641c3a415f4c8f4773a4e4/1764017244679.jpeg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/11029c85d2bf79f0631031a19438e099e446b6b94a6ef8fe6b39517beb8cb102/1763837199070.jpeg" data-mid="242055059" border="0" src="https://freight.cargo.site/w/1000/i/11029c85d2bf79f0631031a19438e099e446b6b94a6ef8fe6b39517beb8cb102/1763837199070.jpeg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/6540ccf96634e0ecc3d2b525791e712c1aa55d14ff7f25b07bf0f7374775d6cf/1763837187744.jpeg" data-mid="242055056" border="0" src="https://freight.cargo.site/w/1000/i/6540ccf96634e0ecc3d2b525791e712c1aa55d14ff7f25b07bf0f7374775d6cf/1763837187744.jpeg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/399c58e42c548f3a5178ae9f69e50adb57cc95af66babeda194780fc63440e9b/1763837200581.jpeg" data-mid="242055061" border="0" src="https://freight.cargo.site/w/1000/i/399c58e42c548f3a5178ae9f69e50adb57cc95af66babeda194780fc63440e9b/1763837200581.jpeg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/8ed594a39f3f1b1ef73e321df062b547f25d9f96179f622f7fffec11289c10e5/1763837199855.jpeg" data-mid="242055060" border="0" src="https://freight.cargo.site/w/1000/i/8ed594a39f3f1b1ef73e321df062b547f25d9f96179f622f7fffec11289c10e5/1763837199855.jpeg" /> <img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/042601e2015b7f59dc9c0a80128f002307c2c372a96258b969b1e7607550be6f/1763837202869.jpeg" data-mid="242055062" border="0" src="https://freight.cargo.site/w/1000/i/042601e2015b7f59dc9c0a80128f002307c2c372a96258b969b1e7607550be6f/1763837202869.jpeg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/892bea19c759e9f191c93eb97738d6fe4f27985e30a08f45e899f58da32ab828/1764017244881.jpeg" data-mid="242055064" border="0" src="https://freight.cargo.site/w/1000/i/892bea19c759e9f191c93eb97738d6fe4f27985e30a08f45e899f58da32ab828/1764017244881.jpeg" /> <img width="1774" height="1181" width_o="1774" height_o="1181" data-src="https://freight.cargo.site/t/original/i/8cb586f6bb26925171d1d64e5a107399303d0f2cdb33deb0525ad6280766b918/1764244951875.jpg" data-mid="242055067" border="0" src="https://freight.cargo.site/w/1000/i/8cb586f6bb26925171d1d64e5a107399303d0f2cdb33deb0525ad6280766b918/1764244951875.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/6e5cb788b8bd979684ceba5458fb82dd284959fb986c217c8485edfe93a39a31/1764017246259.jpeg" data-mid="242055066" border="0" src="https://freight.cargo.site/w/1000/i/6e5cb788b8bd979684ceba5458fb82dd284959fb986c217c8485edfe93a39a31/1764017246259.jpeg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/3e3d615184443e2ca8ea08261a41e47e01b83a54e0b8f016043a7e04fd4b072a/1764244958688.jpg" data-mid="242055069" border="0" src="https://freight.cargo.site/w/1000/i/3e3d615184443e2ca8ea08261a41e47e01b83a54e0b8f016043a7e04fd4b072a/1764244958688.jpg" /> <img width="2048" height="1151" width_o="2048" height_o="1151" data-src="https://freight.cargo.site/t/original/i/108492d1f12024d66250b55941f3ed7ee795a6a9c6d63a90dd26fdffefda08ec/1764244960885.jpg" data-mid="242055070" border="0" src="https://freight.cargo.site/w/1000/i/108492d1f12024d66250b55941f3ed7ee795a6a9c6d63a90dd26fdffefda08ec/1764244960885.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/67e4356d6d8d4d14a498744ab6ec54f6dd69818497dbfe55a46cdfbcebd9f145/1764244956332.jpg" data-mid="242055068" border="0" src="https://freight.cargo.site/w/1000/i/67e4356d6d8d4d14a498744ab6ec54f6dd69818497dbfe55a46cdfbcebd9f145/1764244956332.jpg" /> Agency - Uncommon Creative StudioECD - Benny EverittSenior Creative - Quba TuakliSenior Creative - Charlie Rout Founder - Nils Leonard Editor - Anders MillsDirector - Francis Plummer https://bennyeveritt.com/EA-Sports-For-The-Club Sun, 06 Oct 2024 18:09:26 +0000 Benny Everitt https://bennyeveritt.com/EA-Sports-For-The-Club EA SportsFor The Club An angry DM once shouted: “Sometimes Maybe Good, Sometimes Maybe Shit” . And that’s pretty much the perfect distillation of being a football fan. For 30 odd years I’ve travelled the country, stood in the rain and had my heart shattered all for the love of Southampton FC. But I wouldn’t change a single second of it.That dedication for the club, any club, be it on the pitch, on the terraces or in pixels, is what we wanted to capture for the launch of EAFC25. Launch Film The hero film demonstrates the unwaving commitment, sacrifices, and dedication players and gamers around the world have “For The Club.” https://bennyeveritt.com/IOC-Every-Rise-Every-Fall-1 Sun, 30 Jan 2022 19:16:15 +0000 Benny Everitt https://bennyeveritt.com/IOC-Every-Rise-Every-Fall-1 International Olympic CommitteeEvery Rise, Every Fall The Olympic Games is one of the most powerful symbols for unity in the world. Every two years the world watches as athletes from around the world come together in peaceful competition. The IOC came to us with a big challenge - make us matter to people for more than just 2 weeks every couple of years. So this work is the first step on that journey. Simply, we wanted to shine a a light on the unique relationship between Olympic athletes and their supporters across the world. And to celebrate this we released a short film highlighting the power of solidarity and this was reflected in the updated Olympic motto: ‘Faster, Higher, Stronger - Together’.&nbsp; More to come... Opening Ceremony Film As a billion people tuned in we dropped this film. 100 Days To Go Film Due to Covid and the postponement of the Tokyo Games we had a unique opportunity - 1 year between Summer + Winter Games. So to extend the glow of the Summer Olympics to the Winter Games we made a film that cut back forth between archive from both. Voiced by greatest Winter Olympian of all time Lindsey Vonn it amplifies the IOC’s belief in solidarity. Agency - Uncommon Creative StudiosCreative Director - Benny EverittECD - Sam WalkerFounder - Nils LeonardBeijing Olympics editor - Ed Hanbury at Trim 100 Days editor - Ben Boullier + Luke CarlisleDirector - Salomon Ligthelm